Video of this here: http://allegoriedesign.com/?p=487 Key indicators show that Facebook will lose it’s dominance in the social media world. A combination of social trends and societal pressures are driving this shift. Detailed Description: Social media is in its early days and will likely move from taking place only on certain platforms like Facebook to being a part of every online experience on every website across the web. We’ll first see this shift through the proliferation of smaller, niche specific custom platforms for smaller communities of people. To connect with those communities about those topics, people will eventually prefer to go there over the mass generalized community on Facebook. At the same time, there will be pressures for the various social platforms will begin to work together the way Yahoo mail now works with Gmail. The social platform walls will start to fall the way the email walls fell.

1. TREND 7 OF 7:
SOCIAL MEDIA AFTER
FACEBOOK’S DOMINATION
Saturday, December 1, 2012

2. Facebook is king. All measurements show that.
Portals (Yahoo!, MSN, AOL) fall to 16.7% of time
spent online. Conceding to Facebookʼs growth to
16.6%.
@MrobertsOnline
Saturday, December 1, 2012

3. @MrobertsOnline
Saturday, December 1, 2012

4. Custom, niche social platforms
Examples: Livestrong, Lady GaGa, Accounts
Recievable, Banking mortgage network, Ning
Agencies like R/GA have began building these
custom social platforms.
Social, like word processing will become just
another thing that we do.
What about medical, finance, DOD industries?
@MrobertsOnline
Saturday, December 1, 2012

5. Interest graph social platforms, sites, etc.
Many are trying swap traditional and digital
spend. This is one place it will go.
Platforms vs. content production, HTML 5, and
GoPro
@MrobertsOnline
Saturday, December 1, 2012

6. Google Search 82
They have growing Bing 81
dissent from users Yahoo 78
Wikipedia 78
and businesses alike.
Average
73
newspaper
Twitter 64
Facebook 61
@MrobertsOnline
Saturday, December 1, 2012

7. Google Search 82
They have growing Bing 81
dissent from users Yahoo 78
Wikipedia 78
and businesses alike.
Average
73
newspaper
Twitter 64
Facebook 61
Facebook has dropped the most out of all of
the brands ForeSee measured.
@MrobertsOnline
Saturday, December 1, 2012

8. Google Search 82
They have growing Bing 81
dissent from users Yahoo 78
Wikipedia 78
and businesses alike.
Average
73
newspaper
Twitter 64
Facebook 61
Facebook has dropped the most out of all of
the brands ForeSee measured.
Due to privacy problems, imposed rules, etc.
@MrobertsOnline
Saturday, December 1, 2012

9. Right now, social is defined not by what we do, but by
where we do it. Weʼre in the era of platforms.
Platform wars inhibit social; social is evolving from
being platform specific to being a feature everywhere.
Moving from platform to protocol; a story about email,
TV, blogs and instant messaging.
Follow your Facebook friends from Google+. Reply to a
Twitter DM via Facebook.
@MrobertsOnline
Saturday, December 1, 2012

10. It will be as easy to follow a brands website as their
Facebook page; not cross posting, read the whole
article on Google+.
Post a blog post on Blogger and it will also post on G+.
Then comment on G+ and it will be posted on Blogger
All interactions (comments, +1, Likes, etc.) would stay
with the content, not the platform.
TV, email, USB, phone chargers have all converged in
this way.
@MrobertsOnline
Saturday, December 1, 2012

11. An early framework:
Google+ is a big start. Protocol across Gmail, G+,
YouTube, Blogger, etc.
Unlike Facebook and Twitter, Google is extended
far beyond itʼs social network.
YouTube already extends across the web. If G+
follow suit, we have an early framework.
@MrobertsOnline
Saturday, December 1, 2012

12. Some inspiration, ideas and research from:
Jeremiah Owyang ComScore
Thomas Baekdal Altimiter Group
McKinsey Richard Bartel
Gabe Zicherman Roger McNamee
@MrobertsOnline
Saturday, December 1, 2012

13. Saturday, December 1, 2012

14. Questions?
Mike Roberts
562.481.1117
Roberts.SanDiego@gmail.com
Blog: www.AllegorieDesign.com
@MrobertsOnline
www.linkedin.com/in/mrobertsonline/
Saturday, December 1, 2012