People often categorize mobile marketing within a large bucket of things that include mobile customer relationship management, mobile search, mobile entertainment and personalization, mobile couponing, and mobile advertising. To Buy A Copy Of This Report:http://www.marketresearchreports.biz/analysis/166697 For All Latest Reports Kindly visit: http://www.marketresearchreports.biz

1. People often categorize mobile marketing within a large bucket of
things that include mobile customer relationship management,
mobile search, mobile entertainment and personalization, mobile
couponing, and mobile advertising.
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http://www.marketresearchreports.biz/analysis/166697
MARKET OPPORTUNITY: MOBILE MARKETING AND
ADVERTISING

2. • People often categorize mobile marketing within a large bucket of things
that include mobile customer relationship management, mobile search,
mobile entertainment and personalization, mobile couponing, and mobile
advertising. We define each here to create a reference regarding the
relationship of each to mobile marketing.
• Mobile advertising will steadily morph to other devices, including tablet
devices, network computers, e-readers, and cloud computers. Testing of
ads for compatibility on devices other than phones is highly
recommended before committing to purchase an ad. Mind Commerce
recommends including mobile as an integral part of a cross-media
marketing strategy that builds upon current branding successes from
television, online, print and radio.
•
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DESCRIPTION

3. • Target Audience:
• Traditional media outlets
• Mobile network operators
• Mobile platform developers
• Mobile advertising networks
• Marketing and advertising agencies
• Smartphone and tablet manufacturers
• Mobile search and content aggregator
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4. • Table of Contents:
• Executive Summary3
• Introduction4
• Pull vs. Push Marketing 4
• Permission-based Marketing5
• Categories 5
• Banner and Link Advertising5
• Mobile Couponing5
• Mobile Search6
• Direct Response Mobile Marketing 9
• Mobile Advertising/Marketing Landscape and Forecasts13
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5. • Mobile Messaging Vendors Grow Up21
• Mobile Messaging, Mobile Search Critical Advertising Tool21
• Localized Mobile Ads Drive Key Sales in Specific Verticals24
• Mobile Video and Apps Is Fastest Growing Content Sector27
• Advertising Spending Growth Forecasts 2012 to 202028
• European Mobile Marketing Will Grow Gradually28
• Europe Mobile Marketing Efforts Mature Slowly31
• Asia Remains Mobile Global Leader; U.S. Lags31
• Growth of Mobile Marketing Spending Faces Challenges32
• Mobile Marketing Vendors Make Their Mark34
• Suppliers Provide Diverse Set of Offerings34
• Advertising Networks Vie for Leading Brand Clientele35
• Global Market Spending to Reach $54B by 2020 39
• Recommendations for the Mobile Marketer during an Economic Downturn 48
• Immediate Measurement of Success Attracts Advertisers49
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