October 2014 HUG
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Austin HubSpot User Group's October slides.
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October 2014 HUG
- 1. #INBOUND14 Fall 2014 HUG: INBOUND Announcements Recap & Discussion
- 2. #INBOUND14 Our Top 5 New Features
- 3. #INBOUND14 Anonymous Visitor Personalization PROFESSIONAL & ENTERPRISE Personalize content on your website based on a visitors’: • Country • Device Type • Referral Source Discussion point: Do you have any ideas for how you’d use these new personalization tools?
- 4. #INBOUND14 Calendar ALL CUSTOMERS A Calendar to help you plan and assign content and run campaigns across all your channels. It comes with built-in tasks to assign to other team members. Discussion point: How do you manage all the parts (and people) involved in executing a campaign?
- 5. #INBOUND14 Email Dashboard & Optimizer ALL CUSTOMERS A newly designed email dashboard and a built-in optimizer screen, to help you catch errors, spam triggers and opportunities for more effective sends. Discussion point: What are some common email pitfalls you often run into when executing your campaigns?
- 6. #INBOUND14 Sidekick See details about any company right on their website or in your inbox. Find new contacts, and learn about existing contacts between your company and any prospect. Discussion point: Does your sales team use (or have they tried) Signals? Can you see Sidekick being useful to them?
- 7. #INBOUND14 HubSpot CRM Store details on contacts, companies, deals, and tasks. Send emails, make calls, and schedule appointments from the tools you already use, or from one convenient interface. Discussion point: What CRM system do you currently use? How well adopted is your system by your sales team?
- 8. Smarketing Finding a balance between sales and marketing
- 9. Evan Dean Channel Consultant Linkedin.com/in/EvDean
- 11. Finding the Balance between sales and Marketing Nail the Basics: • Start with your Persona – This is who we are marketing for • Get the mechanics right - Smarketing can get complicated quickly. We need a stable foundation to stand on
- 12. Seriously… Nail. The. Basics.
- 13. CTA
- 14. Landing Page
- 15. Thank You Page
- 17. This Road Goes Both Ways
- 19. Take a good long look at what you already have • Blog post content • FAQ pages • Sales proposals • Value emails • Reoccurring conversations
- 20. That should be your content
- 21. Strike a Balance • What do we need from Marketing? • What should we focus on?
- 22. Put it into action on your forms • What Do I need? • What Does Sales need? • … • Who Needs it more?
- 23. Here? Using Workflows to connect Sales and Marketing Here? Here? Here? Here? Here? Here? Here? Here? Here? Here?
- 26. Put the data in their hands
- 27. Also. Put it in their inbox
- 28. Turn the workflow around via your CRM • Use internal properties to start or stop a workflow – HubSpot CRM – Integrated CRM like SFDC – Directly into HubSpot • Execute using suppression lists and new workflows
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