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Kick Ass! Online Creative Examples Ashley Ringrose Soap Creative & Bannerblog
Started August 05 550+ examples 100+ agencies in 18 countries 2,000 visitors a day 50,000 pages a week
“ With great power comes great responsibility” Stan Lee Kick Ass! Online Creative Examples
“ With great power comes great responsibility” Stan Lee Kick Ass! Online Creative Examples Lean Mean Fighting Machine [UK] Agency:
With so many ways to use technology it can become daunting to know where to start. Kick Ass! Online Creative Examples
The best place to start is a good idea . Kick Ass! Online Creative Examples
[object Object],[object Object],Watch & Listen Stand Out Interactivity Play Create Innovate 1 2 3 4 5 6 Kick Ass! Online Creative Examples
Kick Ass! Online Creative Examples Be entertained by a banner. Watch & Listen 1
Watch & Listen 1 Kick Ass! Online Creative Examples Ogilvy [US] Agency:
Watch & Listen 1 Kick Ass! Online Creative Examples Ogilvy [DE] Agency:
Watch & Listen 1 Kick Ass! Online Creative Examples M&C Saatchi [AU] Aussie! Agency:
Kick Ass! Online Creative Examples Attract the customer in a crowded and noisy page. Stand Out 2
Stand Out 2 Kick Ass! Online Creative Examples Agency.com [UK] Agency:
Stand Out 2 Kick Ass! Online Creative Examples Laurette [AU] Agency:
Stand Out 2 Kick Ass! Online Creative Examples Soap [AU] Agency:
Stand Out 2 Kick Ass! Online Creative Examples DoubleYou [ES] Website Agency:
Stand Out 2 Kick Ass! Online Creative Examples Glue [UK] Agency:
Stand Out 2 Kick Ass! Online Creative Examples Olgilvy [US] Agency:
Kick Ass! Online Creative Examples Adverts with interactivity are recalled 63% more than standard ads. 75% of all statistics are made up. 3 Interactivity
Interactivity 3 Kick Ass! Online Creative Examples CP+B [US] Agency:
Interactivity 3 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
Interactivity 3 Kick Ass! Online Creative Examples Y&R [AU] Agency:
Interactivity 3 Kick Ass! Online Creative Examples Glue [UK] Agency:
Interactivity 3 Kick Ass! Online Creative Examples Unknown Agency:
Kick Ass! Online Creative Examples You can’t spend 5 minutes playing with a TVC 4 Play
Play 4 Kick Ass! Online Creative Examples Saatchi [BR] Agency:
Play 4 Kick Ass! Online Creative Examples Soap [AU] Agency:
Play 4 Kick Ass! Online Creative Examples DDB [CA] Agency:
Play 4 Kick Ass! Online Creative Examples Glue [UK] Agency:
Play 4 Kick Ass! Online Creative Examples Samuelson Talbot [AU] Agency:
Play 4 Kick Ass! Online Creative Examples Soap [AU] Agency: Myspace Page
Play 4 Kick Ass! Online Creative Examples Unknown Agency:
Kick Ass! Online Creative Examples Let the user create something inside a banner 5 Create
Create 5 Kick Ass! Online Creative Examples Soap [AU] Agency:
Create 5 Kick Ass! Online Creative Examples Unknown Website Agency:
Create 5 Kick Ass! Online Creative Examples United Virtual [US] Agency:
Create 5 Kick Ass! Online Creative Examples Unknown Agency:
Kick Ass! Online Creative Examples Do something that’s never been done before 6 Innovate
Innovate 6 Kick Ass! Online Creative Examples Bascule [JP] Agency:
Innovate 6 Kick Ass! Online Creative Examples Profero [UK] Agency:
Kick Ass! Online Creative Examples If you can cover all six areas while still keeping a strong idea (easier said than done) then you’re bound to have a kick ass campaign.
Kick Ass! Online Creative Examples Thanks This presentation will be available on http:// www.bannerblog.com.au /news tomorrow
Other Links www.soap.com.au www.soap.com.au/top6

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Open Day Soap Slides

  • 1. Kick Ass! Online Creative Examples Ashley Ringrose Soap Creative & Bannerblog
  • 2. Started August 05 550+ examples 100+ agencies in 18 countries 2,000 visitors a day 50,000 pages a week
  • 3. “ With great power comes great responsibility” Stan Lee Kick Ass! Online Creative Examples
  • 4. “ With great power comes great responsibility” Stan Lee Kick Ass! Online Creative Examples Lean Mean Fighting Machine [UK] Agency:
  • 5. With so many ways to use technology it can become daunting to know where to start. Kick Ass! Online Creative Examples
  • 6. The best place to start is a good idea . Kick Ass! Online Creative Examples
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  • 8. Kick Ass! Online Creative Examples Be entertained by a banner. Watch & Listen 1
  • 9. Watch & Listen 1 Kick Ass! Online Creative Examples Ogilvy [US] Agency:
  • 10. Watch & Listen 1 Kick Ass! Online Creative Examples Ogilvy [DE] Agency:
  • 11. Watch & Listen 1 Kick Ass! Online Creative Examples M&C Saatchi [AU] Aussie! Agency:
  • 12. Kick Ass! Online Creative Examples Attract the customer in a crowded and noisy page. Stand Out 2
  • 13. Stand Out 2 Kick Ass! Online Creative Examples Agency.com [UK] Agency:
  • 14. Stand Out 2 Kick Ass! Online Creative Examples Laurette [AU] Agency:
  • 15. Stand Out 2 Kick Ass! Online Creative Examples Soap [AU] Agency:
  • 16. Stand Out 2 Kick Ass! Online Creative Examples DoubleYou [ES] Website Agency:
  • 17. Stand Out 2 Kick Ass! Online Creative Examples Glue [UK] Agency:
  • 18. Stand Out 2 Kick Ass! Online Creative Examples Olgilvy [US] Agency:
  • 19. Kick Ass! Online Creative Examples Adverts with interactivity are recalled 63% more than standard ads. 75% of all statistics are made up. 3 Interactivity
  • 20. Interactivity 3 Kick Ass! Online Creative Examples CP+B [US] Agency:
  • 21. Interactivity 3 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
  • 22. Interactivity 3 Kick Ass! Online Creative Examples Y&R [AU] Agency:
  • 23. Interactivity 3 Kick Ass! Online Creative Examples Glue [UK] Agency:
  • 24. Interactivity 3 Kick Ass! Online Creative Examples Unknown Agency:
  • 25. Kick Ass! Online Creative Examples You can’t spend 5 minutes playing with a TVC 4 Play
  • 26. Play 4 Kick Ass! Online Creative Examples Saatchi [BR] Agency:
  • 27. Play 4 Kick Ass! Online Creative Examples Soap [AU] Agency:
  • 28. Play 4 Kick Ass! Online Creative Examples DDB [CA] Agency:
  • 29. Play 4 Kick Ass! Online Creative Examples Glue [UK] Agency:
  • 30. Play 4 Kick Ass! Online Creative Examples Samuelson Talbot [AU] Agency:
  • 31. Play 4 Kick Ass! Online Creative Examples Soap [AU] Agency: Myspace Page
  • 32. Play 4 Kick Ass! Online Creative Examples Unknown Agency:
  • 33. Kick Ass! Online Creative Examples Let the user create something inside a banner 5 Create
  • 34. Create 5 Kick Ass! Online Creative Examples Soap [AU] Agency:
  • 35. Create 5 Kick Ass! Online Creative Examples Unknown Website Agency:
  • 36. Create 5 Kick Ass! Online Creative Examples United Virtual [US] Agency:
  • 37. Create 5 Kick Ass! Online Creative Examples Unknown Agency:
  • 38. Kick Ass! Online Creative Examples Do something that’s never been done before 6 Innovate
  • 39. Innovate 6 Kick Ass! Online Creative Examples Bascule [JP] Agency:
  • 40. Innovate 6 Kick Ass! Online Creative Examples Profero [UK] Agency:
  • 41. Kick Ass! Online Creative Examples If you can cover all six areas while still keeping a strong idea (easier said than done) then you’re bound to have a kick ass campaign.
  • 42. Kick Ass! Online Creative Examples Thanks This presentation will be available on http:// www.bannerblog.com.au /news tomorrow
  • 43. Other Links www.soap.com.au www.soap.com.au/top6