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Ashley Ringrose
Ashley Ringrose

Presented without internet access on the 12th Sept in Perth, Western Australia.

TecnologíaEmpresariales
1 de 65
Perth Art Directors Club Ashley Ringrose Soap Creative & Bannerblog
“ With great power comes great responsibility” Stan Lee
With so many ways to use technology it can become daunting to know where to start.
The best place to start is a good idea .
Kick Ass! Online Creative Examples
[object Object],Video Interactivity Passive Entertainment Gaming Sound Customization 1 2 3 4 5 6 Kick Ass! Online Creative Examples
Video 1 Kick Ass! Online Creative Examples Agency.com [UK] Agency:
Video 1 Kick Ass! Online Creative Examples Boondoggle [BR] Agency:
Interactivity 2 Kick Ass! Online Creative Examples CP+B [US] Agency:
Interactivity 2 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
Interactivity 2 Kick Ass! Online Creative Examples Unknown Agency:
Passive 3 Kick Ass! Online Creative Examples Ogilvy [US] Agency:
Gaming 4 Kick Ass! Online Creative Examples DDB [CA] Agency:
Gaming 4 Kick Ass! Online Creative Examples Saatchi [BR] Agency:
Sound 5 Kick Ass! Online Creative Examples Ogilvy [DE] Agency:
Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:
Customization 6 Kick Ass! Online Creative Examples CP+B [US] Agency:
Kick Ass! Online Creative Examples If you can cover all 6 areas while still keeping a strong original idea (easier said than done) then you’re bound to have a kick ass campaign.
Kick Ass! Online Creative Examples Bascule [JP] Agency: Combining all 6
Kick Ass! Online Creative Examples Keep a strong idea and hit more than one area and you’re bound to have a kick ass campaign.
Kick Ass! Online Creative Examples Or just add a dash of sex
Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
Sex 6 Kick Ass! Online Creative Examples Limmat [CH] Agency:
#1 Reason why digital is better than advertising?
We don’t have to do advertising (client mindset) From Iain Tate’s (Poke UK) talk
THINK DIFFERENT FOR DIGITAL
Originality is Key
 
 
$0 Budget
 
Niche
Super Niche
What about a site where people post photos of weird sandwiches?
 
 
 
What about a site where people post photos of stupid cats?
 
 
 
What about a site about those annoying ads on websites?
 
Meme?
 
 
 
 
 
 
Scam free zone
 
SOME REAL EXAMPLES PLEASE
 
 
 
 
BITE SIZE PIECES OF CONTENT
 
 
 
AND NOW FOR A TEST
YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE ARE DISTRACTED THEY WILL MISS IT
Thank you Ashley Ringrose www.soap.com.au www.bannerblog.com.au @100ftzombie

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