Maurizio Pilu - Digital Catapult - IoT Day - 10 04 2014
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Maurizio Pilu - Digital Catapult - IoT Day - 10 04 2014
- 1. Catapult is a Technology Strategy Board programme IOT: A Digital Catapult Perspective Cisco IoE Day London 10 April 2014 Dr. Maurizio Pilu Partnerships Director
- 2. @Maurizio_Pilu @cdecatapult Connected Digital Economy Catapult 2 • National centre to advance UK’s best digital ideas • Set up & backed by Technology Strategy Board • Independent, non-for-profit, based in London • Focussed on “data value chain” • Centre with critical mass • 100+ staff & technologists • £10m p.a. of core investment from government + over time £20m p.a. of external funding
- 3. @Maurizio_Pilu @cdecatapult Collaborate > Unlock > Accelerate 3 • Our role is to enable digital innovation by … • …collaborating with partners to … • …develop a portfolio of openly accessible demonstrators, platforms & capabilities … • …which unlocks clearly identified industry challenges in the data value chain • … for the benefit of digital innovators
- 4. @Maurizio_Pilu @cdecatapult Innovator challenges • Integration & access to diverse data sets • Privacy and trust • Content innovation • Next generation connectivity / IoT 4
- 5. @Maurizio_Pilu @cdecatapult Digital Catapult: Our IoT / IoE angles 5 • Open access demonstrator & pilots • Cities & communities • Privacy & Trust • Next generation infrastructure, in particular • 5G • M2M • Connected product studio
- 6. @Maurizio_Pilu @cdecatapult Data waves into the digital economy 6 Open data Personal data IoTEach wave adding opportunities for innovation and value into the digital economy Govmnt data
- 7. @Maurizio_Pilu @cdecatapult In the future … Paraphrasing Clarke: Any sufficiently advanced IoT/IoE solution will be indistinguishable from the Internet 7
- 8. @Maurizio_Pilu @cdecatapult IoT ecosystem & innovation enablers DOING THINGS “INTERNET STYLE” • ACCESS TO DATA • OPEN SOURCE • OPEN APIs • INTEROPERABILITY • STANDARDS • RAPID PROTOTYPING 8
- 9. @Maurizio_Pilu @cdecatapult Interoperability is intrinsic to the Internet … 9 Computers! Interoperability references in literature (Philip Parker, INSEAD)
- 10. @Maurizio_Pilu @cdecatapult Example of data interoperability agenda in #iot #hypercat (Technology Strategy Board) 10
- 11. @Maurizio_Pilu @cdecatapult “Internet style” interoperability example IFTTT tools • Connect different web services from competing organizations • Based on publishing metadata catalogues and APIs to data • Simple rules: If This Then That (IFTTT) • Example used here: Zapier • Example of service construction: Email me every time a note is created in Evernote with the tag #iot 11
- 12. @Maurizio_Pilu @cdecatapult e.g. Zapier: Select actions 12
- 13. @Maurizio_Pilu @cdecatapult Zapier: service directory … 13
- 14. @Maurizio_Pilu @cdecatapult Low moisture in my flower pot? Send me a whatsapp message and turn down heating 14
- 15. @Maurizio_Pilu @cdecatapult The Must Have ??? 15 “Internet style” interfaces and interoperability for IoT/IoE
Notas del editor
- FEEDBACKPRE ENHANCED BUSINESS CASE6 MTHS – ESP LAST 2 WHEN TEAMDIGITAL ECONOMY IS :BROAD – CREATIVE ALL FLAVOURS AND TECHNOLOGY ALL LAYERS-BIG– DEFINITION PROBLEM BUT BOOZ SAY 100BGVA “DIGITAL SERVICES” + 23% TOTAL UK GDP GROWTH 04-09VIBRANT- 24,000 COMPANIES CREATED 2011 (ONS) – MANY SMALL EXCITED TO PRESENT OUR PLAN FOR THIS IMPORTANT PART OF THE UK ECONOMY
- OF COURSE THE MARKET WILL MOVE ON AT SPEED – BUT IF WE CAN ADDRESS “HEAD ON” THE REAL STICKY STUFF CHALLENGES TODAY RATHER THAN TOMORROW, THEN WE CAN GIVE UK DIGITAL INNOVATORS A FAST MOVER ADVANTAGE RELATIVE TO OTHER COUNTRIES.
- EXCITED TO PRESENT OUR PLAN FOR THIS IMPORTANT PART OF THE UK ECONOMYDIGITAL ECONOMY IS :BROAD – CREATIVE ALL FLAVOURS AND TECHNOLOGY ALL LAYERS-BIG – DEFINITION PROBLEM BUT BOOZ SAY 100BGVA “DIGITAL SERVICES” + 23% TOTAL UK GDP GROWTH 04-09VIBRANT - 24,000 COMPANIES CREATED 2011 (ONS) – MANY SMALL MOVING,/ CHANGING / FULL OF GLOBAL FORCES – PM SUMMED THIS UP FOR THE LAY PERSON – QUOTE - ////BUT THOSE IN THE DIGITAL INDUSTRIES SEE THE EVIDENCE EVERYWHEREBUSINESS MODELSSOFTWARE LICENSING MODELS IN CLOUD WORLD TECHNOLOGYTRADITIONAL PBX MARKET THERE 2008 – GONE TODAYPLATFORMS2009 WINTEL 80% OF PERSONAL COMPUTING DEVICES – TODAY LESS THAN 30%SUSTAINED DIFFERENTIAL IS RARE- LOW CAPITAL BARRIERS TO ENTRY AND CONSTANT MARKET TRANSITIONS……. ……..BEING FAST TO NEW TRANSITIONS IS KEYTHIS IS NOT LIKE MANUFACTURING OR CELL THERAPY – THE CYCLES ARE FASTER / FUNDAMENTAL SHIFTS IN TECHNOLOGIES AND SKILLS HAPPEN MORE SUDDENLY A 5 YEAR BUILD AND THEY WILL COME APPROACH IS NOT GOING TO WORKTHE CATAPULT MODEL NEEDS A DIGITAL ECONOMY APPROACH IN ORDER TO ADD VALUE AND BUILD CAPABILITIES
- WHEN I STARTED THE ROLE – EXPECTED TO MAKE EITHER /ORS DECISIONS INITIALLYIN A CONVERGING DIGITAL ECONOMY ITS ABOUT VALUE CHAINS OUR VALUE CHAIN ADDRESSES ONE OF MOST IMPACTFUL EMERGING VALUE CHAINS1 - STARTS EXPLOSION DATA – VELOCITY, VOLUME COMPLEXITYSOCIAL MEDIA – EVERY MINUTE 7000 NEW PHOTOS ON FLICKA, 28K BLOGS TUMBLR, 100K TWEETS, 48 HOURS NEW VIDEO ON YOU TUBEENTERPRISE – WALL MART 50M FILING CABINETS CUSTOMER DATA AN HOURPUBLIC SECTOR – 6000 DATA SETS RELEASED BY DATA.GOV.UKIOT – 50B DEVICES 2020 / 0.2% THINGS CONNECTEDOVERALL 4 TRILLION GIGA BYTES DATA CREATED AND SAHRED BY 2013 – X2 2015 2 –NEW DATA COLLECTION AND TRANSPORT - INCREASINGLY MOBILE– 100 TIMES INCREASE IN MOBILE INTERNET DATA 2015 VS 2012 - SUPPLY AND CONSUMPTION3 - DATA – KNOWLEDGE –THE VALUE IS IN THE ABILITY TO MIX OR “MASH” THESE NEW STREAMS OF DATA – HIP HOP DEFINITION OF “MASHED” - TO GIVE NEW INSIGHTS AND KNOWLEDGE – THIS DATA SCIENCE CEBR – USE OF DATA ANALYSIS 60K NEW JOBS AND 40K NEW DATA ANALYTIC START Ups4 - NEW PRODUCTS AND SERVICESENABLING NEW VALUE ACROSS VERTICALS – DATASIFT - SENTIMENT ANALYSIS EXAMPLECEBR UNLOCKED VALUE IN DATA IN UK WAS 25B IN 2011 AND WILL BE 40B 2016SHAKESPEARE 6.8B VALUE ADD IN UK PUBLIC SECTORVALUE CHIAN WE WILL MOVE UP AND DOWN