A presentation I gave to the Student Radio Association's SRA Day in London talking about marketing small radio stations - like student stations and our digital radio station Fun Kids.

2. Getting More Listeners
Matt Deegan (@matt)
from Folder Media (@folder) & Fun Kids
(@funkids)

3. Then:
Student Radio
Radio Academy
GWR Group
GCap Media
Now:
Folder Media
Consultancy & Services
DAB Multiplexes
Fun Kids

4. What’s The Point of
Student Radio?

5. Owned
Earned
Paid
Contra’d

6. Owned & Earned

11. Content as Marketing

16. Small stations, big problems
•Small budget
•Young staff
•No lack of enthusiasm

17. Station filter/objectives
•Does it drive awareness?
•Does it make money?

18. Whilst we’re the only kids radio
station, that doesn’t mean we don’t
have other radio competition

19. Half of stations have more than
500k listeners

20. But it’s not just radio…
We’re competing for
time…

21. Spend as much time on
marketing as you do on
programming

22. Owned

23. 400k
pageviews
100
channels/200k
downloads
500k listening
instances

26. Earned

28. Contra’d

32. Social

35. Owned & Earned
What have you got?
Why should someone care/share?
Does it do a job for you?
How can you use your content
as marketing?

36. Contra
What have you got that someone
else wants?
What can you swap?

37. Matt Deegan (@matt)
from Folder Media
(@folder)