What Are The Drone Anti-jamming Systems Technology?
Business Opportunity for Windows Phone 7
1.
2. Smart Phone Market
SMART PHONES (13%)
RIM (41%)
WINDOWS PHONE (13%)
ANDROID (13%)
APPLE (24%)
Number of Smart Phones Worldwide
±500 million
3. “…it is different enough to
embarrass pretty much everyone
else except Apple.”
Charlie Sorrel, Wired
“Microsoft is about to leapfrog Apple
and every other player in the mobile
space with Windows Phone 7.”
Peter Ha, TIME
“All of the major wireless carriers and every
likely hardware maker are backing it, and
they’d be stupid not to, it’s awesome.“
Matt Buchanan at Gizmodo
“Microsoft had three challenges: bring the Windows
Mobile UI up to par, differentiate using its unique
assets, and re-engage developers. With Windows
Phone 7, Microsoft has accomplished the first two
and put itself in position to hit the third.”
Avi Greengart, Current Analysis
“Microsoft hit it out of the
park by creating an
innovative and exciting
smartphone platform.”
Matthew Miller of ZDNet
Microsoft Gets Its Groove Back
“I came away impressed. If you considered Microsoft
to be down and out, it's definitely back in the ring,
both gloves laced up, ready to fight.”
Eric Zeman InformationWeek
“The man with the plan for
your mobile future is not Steve
Jobs but Steve Ballmer.”
“I kind of LOVED it.”
Jessica Mintz, AP
8. SOCIAL COMMUNICATIONS
‘People-centric’ experiences merging
social nets with communication
HARDWARE CHOICE
Range of sizes, keyboard options, look and feel
PHOTOS
Best photo phone available
Replaces your point and shoot
BEST FOR BUSINESS USERS
Continued focus on user productivity
LOCATION AWARE SEARCH
Full search capability delivering location relevant results
XBOX LIVE GAMING
Arcade, Indie and Premium 3D games with Xbox Live
“START” EXPERIENCE
Simple and delightful START screen with all
your relevant information at your fingertips
Excelling in 7 Areas
9. Xbox LIVE Gaming Services
Identity
Friends
Achievements
Merchandising
Premium Placement
Windows Phone will extend
the Xbox LIVE brand
beyond the console for the
first time
Windows Phone is the first
step towards our vision of a
ubiquitous gaming service
Premium placement helps
your titles stand out and
avoid the race to the
bottom
10. What’s Built In
Meeting high expectations
BROWSER
High-performance browsing experience
MUSIC , VIDEO, PHOTOS
Fully integrated Zune experience, connected
Photos
COMMUNICATION
People-centric experiences merging social nets
with communication
MAPS & DIRECTIONS
Context aware, turn-by-turn, walking or driving
APPS & GAMES
Best of breed developer platform for apps &
games
DESIGN/MOTION/TOUCH
Delightful touch experience on capacitive screens
MWC: 24 hours of news domination
477 articles and blogs
After 48 hrs, 2000+ unique articles worldwide
461 total broadcast hits across TV, radio and online
Windows Phone shot up as the #1 trending topic on Twitter. At launch, Bing got to #9.
103,975,873 broadcast viewers and listeners
#1 Most viewed sponsored channel on YouTube that week
We were a technology vendor delivering components to OEMs that were trying to fill orders
We need you, and other partners to fulfill our vision
Product is more constrained – can’t fundamentally change the user experience
We’re building more of the product than we used to
OEMs built SIP, text input, drivers, dialers
Getting much more specific about the hardware
Eliminates hardware variation, creating a more consistent experience for you
Require fast processor, capacitive touch, camera, accelerometer, GPS, etc.
This will be predictable for you, and end users
There will be hardware innovation
OEMs will also innovate with software
On average 38 years old, most are in a partnered relationship, most are employed
Work / life balance is important (we have been really good at work)
The key navigational elements for Windows Phone 7 are called a tiles and hub. Tiles are used on the home screen to display alerts and launch applications. Hub are the key navigation element for built-in applications; the Applications hub will provide a launch area for 3rd party applications such as one developed by Kraft.
Once we decided that the #1 priority is delighting the end-user, another big change comes for the team, moving our competitive lens from RIM to the iPhone. Based upon the usage within this room that I’ve noticed in the last day, I would guess that many of you agree that Apple has lapped us on mobile end-user satisfaction. Many describe the iPhone as the most personal, and valuable, computer they’ve ever owned. This thing is a serious threat to all that we do.
As we’ve studied the end-users of this device, we’ve developed a list of experiences where we need to match the iPhone. Our goal is not to beat them on these experiences, just match. That being said, it’s a daunting list. Design, Touch, Browser, Update, Marketplace, and developer platform. But if anyone has doubts that we can do this, I’d ask they stop by Henry Sanders office and tell him that we can’t do it. It will just get him more fired up. Between JoeB, Henry, Tom Gibbons and myself we are very seriously going after this.
We’ve also developed the list of experiences where we plan to differentiate and win. Starting with the home screen. One could argue the current WM 6.x home screen, with it’s glance able view of your current information is better than the iPhone. We plan to embrace social, personal preferences, and location throughout our shell experiences, and hopefully express this through our applications. The iPhone does a crummy job with photos. Search on the iPhone
2 design trends in smart phones – grid of icons, and widgets
Single identity (gamertag)
20 achievements, 200 gamer score
Cross game/device invitations
Editorial merchandising for Live games