1. Logo Design

2. What is a Logo?

3. What qualities do Logo Designs share?

4. Distinctive
Bass was a pioneer in international brand marketing.
The Bass Red Triangle is one of the world's oldest logos first trademarked in 1875

5. Graphic Designer: Carolyn Davidson,1971. Inspired by Nike, goddess of victory.
Company was originally called Blue Ribbon Sports.

6. 1953: Fourth McDonald's restaurant, in Downey, California.
It is the oldest McDonald's restaurant still in operation

7. Memorable
Logo was introduced in 1962. Designed by Jim Schindler to resemble new arch shaped
signs on the sides of the restaurants.
He merged the two golden arches together to form the famous 'M‘

9. 1946 original logo
Designed by Saul Bass in 1962

10. Designed by Milton Glaser in 1977

11. Clever
Designed by Joe Finocchiaro

14. Designed by Stanford professor Vaughan Pratt in 1982
The letters u and n while arranged adjacent to each other
appear as the letter S in a perpendicular direction
(ambigram)

15. Designed by Herb Lubalin and Tom Carnase in 1980
Communicates meaning figuratively through the logo

16. Designed by Phillipe Lenssen in 1999
Design goals: clearly differentiate from other search engines
Playfully simple, colors evoke child play

17. Simple in Design
~
Complex in Concept

20. Designed by Chermayeff & Geismar

21. Three points used to represent the concept of a range of transport movers
that work effectively across air, water and land

22. 1942-1954 1954-1959 1956-1961
1959-1975 1975-1979 1979-1986

23. Designed by Chermayeff & Geismar

24. Evolution of a Logo Design

27. Company founded in 1897
Current logo designed by Raymond Loewy in 1967.
Design process was 4 years and included tests on highway poles
and interviewing motorists

28. Original logo was a mussel shell introduced in 1900 and replaced
in 1904 by the first version of the scallop shell motif

29. Original Apple Logo
Designed by Ron Wayne (3rd co-founder of Apple) in 1976
Represents inspiration and innovation. Too complex……….

30. Designed by Rob Janoff 1977
Bite mark to symbolize a play on “byte”

31. Introduced in 1997
Minimalism, controversial, new millenium

32. Hidden Images

33. arrow Implies everything from A to Z and a smile

34. Original designed by Richard Runyan in 1973

35. Created in 1994 by Lindon Leader, at Landor Associates
Considered one of the best logos of all times…

36. Take a closer look…

37. This logo appears to be very simple, but if you look at the white
space between the "E" and "x" in "Ex," you'll find it is more
complex than you thought. Can you spot the arrow?
What does the arrow silently imply?

38. Ever notice the hidden celebration scene concealed
within the letters?

39. How about in this one?

40. And this one?

41. Penn State became the 11th member of the university athletic
conference, hence the embedded "11" in this logo.

42. Successful logos are…
Distinctive
Memorable
Clever
Simple in Design
Complex in Concept

43. What will your Visual Identity look like?