StoryStreamLab is the new Social Curation software by MSLGROUP, which enables organizations and brands to create a real-time, dynamic, social hub, based on conversations around a brand, event or topic. http://storystreamlab.mslgroup.com/ Also see: MSLGROUP's Future of Engagement report on Social Curation: http://slideshare.net/mslgroup/6-social-curation-ten-frontiers-for-the-future-of-engagement

1. MSLGROUP’s social curation software
http://storystreamlab.mslgroup.com

2. WHAT IS SOCIAL CURATION?
Social curation involves aggregating, organizing and sharing content created by others to add
context, narrative and meaning to it.
People are creating a constant
stream of social media content
including updates, location check-
ins, blog posts, photos and videos.
Typically, organizations curate
content to amplify participation
around events, connect stakeholders
and influencers around a shared
purpose, and create curation-driven
communities.
Organizations can tell compelling
stories by curating content from
employees, partners, event
attendees and fans.

3. HOW DOES SOCIAL CURATION WORK?
Social curation typically has five steps:
 Collecting content, including original
content, curated content and
crowdsourced content.
 Filtering content, manually or
automatically, based on theme or source,
to create a stream of relevant content.
 Ranking content in this stream of
relevant content, based on social
popularity.
 Presenting the most relevant and most
popular content visually, including
streams, grids and maps.
 Encouraging participation, including
reading, following, voting, sharing,
discussing and contributing.

4. STORYSTREAMLAB BY MSLGROUP
StoryStreamLab collects the most relevant stories on a topic from vetted sources, filters them using
semantic analysis and hashtags, ranks them based on social popularity, and enables human
curators to publish them as story-streams.

5. STORYSTREAM PRODUCT ROADMAP
The StoryStreamLab team is adding new features to the product, to make it the best social curation
software for organizations and brands.
NOW: Collect content in
real time from vetted
sources, including
websites, blogs and social
media channels.
NOW: Show the most
recent content from the
filtered content stream.
NOW: Filter long form
content using semantic
analysis and short form
content from Twitter using
keywords and hashtags.
NOW: Publish on a
dynamic grid layout; allow
people to filter content by
source and share content
with their social networks.
NEXT: Automatically add
new sources that are
mentioned by vetted
profiles on social channels.
NEXT: Automatically rank
content based on social
sharing on Twitter,
Facebook and Google+.
NEXT: Assign relevance
score to long-form and
short-form content, based
on semantic analysis.
NEXT: Visually present
stories as data
visualizations, embeddable
widgets and mailers;
enable admin dashboard.

6.  Owned Content StoryStream: Create a
public dashboard of the most popular
owned media content for the organization
or brand, across multiple websites, blogs,
and social network.
 Topical Content StoryStream: Create a
public dashboard for the most relevant and
popular content around any specific event
or topic, including all the content about the
organization, brand or industry.
 Competitive Analysis: Create a private
dashboard to monitor and analyze the
most relevant and popular content for
relevant others in the same industry or
topic.
STORYSTREAMLAB USE CASES
StoryStreamLab is a versatile product with multiple use cases for organizations and brands.

7. Pascal Beucler
SVP and Global Chief Strategy Officer, MSLGROUP
pascal.beucler@mslgroup.com
@pbeucler on Twitter
http://storystreamlab.mslgroup.com