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Similar a Social media muebleria standard
Similar a Social media muebleria standard (20)
Social media muebleria standard
- 1. BY SOCIAL MEDIA By: Galia Sandler
- 2. Agenda • Objec5ves • Defining Social Media • Sta5s5cs and Benefits of Social Media • Current Online Presence of Muebleria Standard • Social Media Tools : Defined and Applica5on • Integra5on of Social Media PlaDorms • Maximiza5on of Social Media – Key Success Factors • Tracking Online Presence and Success • Other Marke5ng Ini5a5ves • Ac5on Plan • Summary & Ques5ons Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 3. Objec5ve To grow the Muebleria Standard & Natuzzi brand in the Mexican market with a low cost budget via Social Media PlaDorms and online communi5es Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
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- 7. WHY SOCIAL MEDIA?
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- 41. 41 3 RULES
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- 45. • User Generated Content • Social media is not about technology – it is about what people can do with technology Defining Social Media Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 46. • Social media allows people to build and gather in virtual communi.es, and forge rela.onships • Creates Buzz Defining Social Media Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons Stranger Connect Converse Friend Customer Apostles
- 47. Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Summary Ques5ons
- 48. Social Media Sta5s5cs • Only 21 retailers own the top 1500 Facebook pages • 91% of mobile phone users go online to socialize compared to only 79% of tradi5onal desktop users Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 49. • www.hoDrog.com.mx • www.indeed.com.mx Current Online Presence • www.jobrapido.com. mx Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Summary Ques5ons
- 50. Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Summary Ques5ons
- 51. Blogs • One of the most important social media tools • Your voice and home base • Thought Leader • Customer Engagement • Increase Search Engine Op5miza5on (SEO) by having Key Words Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 52. Facebook • Largest social network on the web as of February 2010 • Fastest growing group – the Baby Boomers Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 53. Facebook Facebook en México • Numero de usuarios en: 10.406.260 • Numero de usuarios varones de Mexico: 4.913.140 • Numero de usuarios mujeres de Mexico: 5 066 500 • Las edades entre 18 y 24 años son las que predominan en Facebook con un 30% Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 55. Facebook Key Success Factors Status updates Engaging Interac5on Custom Tabs Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 56. Custom Tabs Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 57. Custom Tabs Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 58. Custom Tabs Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 59. Custom Tabs Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 60. Custom Tabs Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 61. Twiher
- 62. Twiher • Microblogging service • 140 characters “status” updates • An endless stream of succinct informa5on • Younger demographic than Facebook • Micro announcement to excite and lead followers to a larger ar5cle Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 63. Twiher • TwiDer : Your Online Status Message. • Tweet : A Short Update of what you are doing for about 140 characters. • Followers : People who are subscribed of your updates or fondly known as Tweets. • Following : People you are interested for following by subscribing to their updates or tweets. • Re-‐Tweet (RT) : You can Relay a tweet or update by a Twiherer or Tweeter to everyone who are following you. • Hash (#) : When you want to tell something specific about some issue or subject, you can prefix your subject with #. Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 64. Twiher Sta5s5cs Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 65. Twiher Key Success Factors • Customize Twiher Profile • Social Media Press Releases • TwitPics • ReTweet Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 66. Twiher Key Success Factors Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 67. Linking Facebook & Twiher • Possible to link Facebook and Twiher updates together, it is strongly recommended against • What you say to your audience on Twiher should be different to what you say to your audience on Facebook Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 68. YouTube
- 69. YouTube • World’s most popular online video community, based around engagement • Millions of people daily discovering, watching and sharing originally created videos Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 70. YouTube • Secure a YouTube channel • Video submissions • Video tours • Flip Video cameras in stores • Cross plaDorm use Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 71. Key Success Factors of YouTube • YouTube is a plaDorm built en5rely around the concept of engagement; its community is built around connec5ons related to the website’s content. • Ac5ve Par5cipa5on – Comment, like, share Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 72. Wikipedia • Wikipedia is an online “dic5onary” • Muebleria Standard’s Wikipedia page will displays the corpora5on as a person • Google Search Ranking Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 74. Other Social Media PlaDorms Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 75. foursquare • Check in from anywhere in the world • Rewards for frequent visits – Badges & Mayors Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 76. Skype • We are using it right now • Immense cost savings • Great way to communicate with customers Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 77. Integra5ng Social Media Integra5on across plaDorms Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 78. Integra5ng Social Media Email signatures Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 79. Maximizing Social Media LISTEN ENGAGE • RELEVANT • TIMELY • LINKABLE MEASURE Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 80. Listen Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 81. Engage Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 82. Timely/Relevance Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 83. Linkable Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 84. Measure Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 88. Ac5on Plan Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 89. Ac5on Plan 1. Update Website so it can be referenced 2. Build Muebleria Standard’s Online Profile: Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 90. Ac5on Plan 3. Set up a Calendar for updated content 4. Strategically grow online community Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 91. Ac5on Plan 6. Measure constantly Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons
- 92. Social Media Summary • Social Media allows you to: • Listen • Engage • Measure • Communicate with your customer by fostering a community and releasing informa5on that is – Timely – Relevant – Shareable Objec5ves Defining Social Media Sta5s5cs and Benefits of Social Media Current Online Presence Social Media Tools : Defined and Applica5on Integra5on of Social Media PlaDorms Key Success Factors Tracking Online Presence & Success Other Marke5ng Ini5a5ves Ac5on Plan Growth & Future Opportunities Summary Ques5ons