Presentation given at the Ottawa Web Meetup in October 2015. Many small creative services agencies and startups begin hiring the same way: the first employee is often a developer, the next is a designer, and operations quickly scale from there at a mile a minute. End-users sometimes get left at the wayside in the name of artistic vision, efficiency or even - egos. So, how do you engrain UX best practices in a team that either doesn’t have the time, see the value, or possess the skill set to do so? It’s not always fast or easy, but it is always invaluable to the growth of your business. We’ll walk through processes and integration of user-centric best practices, skill sets, and shaping priorities in a small agency. Whether you’re a developer, designer, manager or salesperson - you’ll learn why prioritizing UX in your team will breed your best work.