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DESIGN   DESIGN DESIGN   DESIGN DESIGN   DESIGN DESIGN   DESIGN  DESIGN
HUMAN BEINGS HAVE AN INHERENT PHYSIOLOGICAL SPATIAL  ORIENTATION IN TERMS OF THREE PRIMARY DIRECTIONS.  WE PERCEIVE FORM AND SPACE  RELATIVE TO THREE IMAGINARY PLANES OF REFERENCE: HORIZONTAL, VERTICAL AND DEPTH.MOVEMENT IS A CHANGE IN POSITION RELATIVE TO THESE PLANES OF REFERENCE. THREE PRIMARY DIRECTIONS
HUMAN BEINGS HAVE AN INHERENT PHYSIOLOGICAL SPATIAL  ORIENTATION IN TERMS OF THREE PRIMARY DIRECTIONS.  WE PERCEIVE FORM AND SPACE  RELATIVE TO THREE IMAGINARY PLANES OF REFERENCE: HORIZONTAL, VERTICAL AND DEPTH.MOVEMENT IS A CHANGE IN POSITION RELATIVE TO THESE PLANES OF REFERENCE. THREE PRIMARY DIRECTIONS
DISPLACEMENT IS A CHANGE IN POSITION PARALLEL TO THE HORIZONTAL OR VERTICAL PLANES. ROTATION IS A CHANGE OF POSITION  BY TURNING ABOUT A POINT OR AXIS.  THREE PRIMARY DIRECTIONS
LINE TO PLANE POINT TO LINE TO PLANE  PROXIMATE DIMENSIONS ARE LINKED BY MOVEMENT (TIME) A POINT IN MOTION CREATES A LINE. A LINE MOVED PERPENDICULAR TO IT’S ORIENTATION CREATES A PLANE. A PLANE MOVED SIMILARLY CREATES A SOLID. THREE PRIMARY DIRECTIONS
LINE TO PLANE PROXIMATE SPACE IS THE AREA WITHIN AND AROUND AN OBJECT.  ALL OBJECTS ENGAGE  AND HELP TO DEFINE THE SPACE AROUND THEM. SPACE
LINE TO PLANE PROXIMATE SPACE IS NOT NOTHING.  IT IS FILLED WITH ENERGY, VISUAL WEIGHT, TENSION, EXPECTATION AND SIGNIFICATION SPACE	NEGATIVE SPACE
LINE TO PLANE PROXIMATE SPACE IS NOT NOTHING.  IT IS FILLED WITH ENERGY, VISUAL WEIGHT, TENSION, EXPECTATION AND SIGNIFICATION SPACE	    COMPRESSION AND EXPANSION
LINE TO PLANE PROXIMATE SPACE	    COMPRESSION AND EXPANSION
LINE TO PLANE PROXIMATE SPACE	    COMPRESSION AND EXPANSION
LINE TO PLANE SHAPE/FORM/MOVEMENT PROXIMATE SHAPES ARE PLANER. FORMS ARE DIMESIONAL. CONTINUITY TRANSFORMS THE MOVEMENT OF SHAPES INTO FORMS. STABILITY AND DYNAMICS
LINE TO PLANE VOLUME/MASS/WEIGHT  PROXIMATE VOLUME IS THE VISUAL SPACE DEFINED BY A FORM. MASS IS THE VISUAL DENSITY OF A FORM. WEIGHT IS A NON-VISUAL, STRUCTURAL PROPERTY,  A FUNCTION OF MATERIALS AND GRAVITY.  STABILITY AND DYNAMICS
LINE TO PLANE VOLUME/MASS/WEIGHT  CONTINUITY, CLOSURE, MATERIALS, SCALE, COLOR, LIGHT STABILITY AND DYNAMICS

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3 d 2 design principles

  • 1. DESIGN DESIGN DESIGN DESIGN DESIGN DESIGN DESIGN DESIGN DESIGN
  • 2. HUMAN BEINGS HAVE AN INHERENT PHYSIOLOGICAL SPATIAL ORIENTATION IN TERMS OF THREE PRIMARY DIRECTIONS. WE PERCEIVE FORM AND SPACE RELATIVE TO THREE IMAGINARY PLANES OF REFERENCE: HORIZONTAL, VERTICAL AND DEPTH.MOVEMENT IS A CHANGE IN POSITION RELATIVE TO THESE PLANES OF REFERENCE. THREE PRIMARY DIRECTIONS
  • 3. HUMAN BEINGS HAVE AN INHERENT PHYSIOLOGICAL SPATIAL ORIENTATION IN TERMS OF THREE PRIMARY DIRECTIONS. WE PERCEIVE FORM AND SPACE RELATIVE TO THREE IMAGINARY PLANES OF REFERENCE: HORIZONTAL, VERTICAL AND DEPTH.MOVEMENT IS A CHANGE IN POSITION RELATIVE TO THESE PLANES OF REFERENCE. THREE PRIMARY DIRECTIONS
  • 4. DISPLACEMENT IS A CHANGE IN POSITION PARALLEL TO THE HORIZONTAL OR VERTICAL PLANES. ROTATION IS A CHANGE OF POSITION BY TURNING ABOUT A POINT OR AXIS. THREE PRIMARY DIRECTIONS
  • 5. LINE TO PLANE POINT TO LINE TO PLANE PROXIMATE DIMENSIONS ARE LINKED BY MOVEMENT (TIME) A POINT IN MOTION CREATES A LINE. A LINE MOVED PERPENDICULAR TO IT’S ORIENTATION CREATES A PLANE. A PLANE MOVED SIMILARLY CREATES A SOLID. THREE PRIMARY DIRECTIONS
  • 6. LINE TO PLANE PROXIMATE SPACE IS THE AREA WITHIN AND AROUND AN OBJECT. ALL OBJECTS ENGAGE AND HELP TO DEFINE THE SPACE AROUND THEM. SPACE
  • 7. LINE TO PLANE PROXIMATE SPACE IS NOT NOTHING. IT IS FILLED WITH ENERGY, VISUAL WEIGHT, TENSION, EXPECTATION AND SIGNIFICATION SPACE NEGATIVE SPACE
  • 8. LINE TO PLANE PROXIMATE SPACE IS NOT NOTHING. IT IS FILLED WITH ENERGY, VISUAL WEIGHT, TENSION, EXPECTATION AND SIGNIFICATION SPACE COMPRESSION AND EXPANSION
  • 9. LINE TO PLANE PROXIMATE SPACE COMPRESSION AND EXPANSION
  • 10. LINE TO PLANE PROXIMATE SPACE COMPRESSION AND EXPANSION
  • 11. LINE TO PLANE SHAPE/FORM/MOVEMENT PROXIMATE SHAPES ARE PLANER. FORMS ARE DIMESIONAL. CONTINUITY TRANSFORMS THE MOVEMENT OF SHAPES INTO FORMS. STABILITY AND DYNAMICS
  • 12. LINE TO PLANE VOLUME/MASS/WEIGHT PROXIMATE VOLUME IS THE VISUAL SPACE DEFINED BY A FORM. MASS IS THE VISUAL DENSITY OF A FORM. WEIGHT IS A NON-VISUAL, STRUCTURAL PROPERTY, A FUNCTION OF MATERIALS AND GRAVITY. STABILITY AND DYNAMICS
  • 13. LINE TO PLANE VOLUME/MASS/WEIGHT CONTINUITY, CLOSURE, MATERIALS, SCALE, COLOR, LIGHT STABILITY AND DYNAMICS