Discussion of elements of multimedia story telling for audience interested in editing, shooting and crafting video

1. Multimedia Story Telling By Mark Tatge E.W. Scripps Visiting Professor, Ohio University Produced by DeadlineReporter LLC All Rights Reserved

2. Today’s Topics Introduction Story telling Framing stories Deciding an approach Example of US Airways Flight 1549 Critique of Multimedia projects

3. Author & Award winning Investigative Reporter

4. Web, video, print editor and content developer Source: Forbes Magazine

5. National TV Commentator CNN, MSNBC, CNBC, FOX, PBS, ABC News Source: Fox News

6. The Power of Video http://www.youtube.com/watch?v=fMibXJjx_DE

7. Best way to tell stories Rule No. 1: Define the story: What are we trying to portray

8. Two-step process Decide the story “Frame.” Decide what media to use.

9. Framing the Approach Most stories don’t tell themselves. We need a roadmap Where are we headed? What is our theme? Who is our protagonist?

10. Framing Stories Framing involves finding a way to tell a particular story – deciding the best approachin terms of reporting the story.

11. Developing “the Frame” Read other publications. Talk to people Good stories come from developing a “frame of mind” about a topic. Must have a) Experience b) Knowledge c) Test your idea d) Reformulate your hypothesis.

12. Every story has a frame Historical (Time) – Now vs. Past. Scope – Big picture vs. small picture. Reasons – Why is this happening? Impacts – Consequences of development. Future – Down the road.

13. Once we have the frame … We can decide what sort of media to use to tell the story …

14. Picking Multimedia elements Building blocks People ? Places ? Events? Is it visual ? Is there movement? Is it complicated? Does it require explanation?

15. Using multiple approaches Anatomy of a plane crash Video Interviews with passengers Graphics or slides - what happened in the moments before the plane crashed. Cockpit recorder tape – voiceover. Story – Text discussing tighter regulations being proposed in Congress to prevent future crashes.

16. US Airways 1549 Crash Landing US Airways Flight 1549 crash-landed in the Hudson River on Jan. 15, 2009 Source: The New York Times

17. What is the best way to tell the story of a plane crash?

18. Print & Web Text Print remains a powerful way to reach readers. But today we have many more ways to tell a story Source: New York Daily News

19. Graphics, Computer animation Reconstruction of the crash reconstructed using tower tapes http://www.youtube.com/watch?v=jZPvVwvX_Nc http://www.youtube.com/watch?v=rSLBXo_M0MY

20. Web: Think Interactive http://www.nytimes.com/interactive/2009/01/15/nyregion/20090115-plane-crash-970.html?scp=1&sq=US%20Airways%201549&st=cse Source: The New York Times

21. Honey – “I’m might be late for dinner. I am sitting in the Hudson after crash landing.”

22. Involve Readers Social media, blogs, Facebook – viewer generated content – connects to audience Source: New York Times

23. Podcast – audio tapes Source: Fox News

24. Good story telling starts with shoe leather reporting Research Interviews Reports Documents Developing sources Source: Google Images

25. Accuracy and ethics Basic reporting dictates: Accuracy. All facts should be checked, rechecked. Must be ethical. Must be honest . Must be transparent. Must not violate copyright law.

26. Multimedia challenge Rule No. 2: Don’t let the technology takeover the story

27. Multimedia Examples

28. The Meat Packer http://www.youtube.com/watch?v=7YPq6mvNe2k

29. Fast Food http://www.jenevans86.blogspot.com/

30. Telling a story http://2009.soulofathens.com/?q=node/73

31. Friday Night lights http://2009.soulofathens.com/?q=node/56

32. The End E.W. Scripps School of Journalism at Ohio University