Levi Strauss Pakistan

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Muhammad Husayn

Marketing Management Brand Competition

LEVI STRAUS AND
CO.
MKT402-Marketing Management
Haider Raza 20141-17180
Muhammad Hussain 20141-17712

Target Market Youth

Targeting Pakistani
Women Segment

Competitor Analysis- Stone Age

Local New Entrants
Pepe Jeans Winter 2015

Thank You
THE END

ACKNOWLEDGEMENTS
• Mr. Navaid M Khan
MKT402 Marketing Management Instructor
• Muhammad Husyan Ace
Ace Concept and Presentations
We Welcome Mahira Khan at IoBM
#HOMANNJAHAN

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Levi Strauss Pakistan

1. LEVI STRAUS AND CO. MKT402-Marketing Management Haider Raza 20141-17180 Muhammad Hussain 20141-17712

2. Brand Positioning

3. Target Market Youth

4. Targeting Pakistani Women Segment

5. Strong Brand Ambassadors & hence Brand Personality

6. Competitor Analysis- Stone Age

7. Local New Entrants Pepe Jeans Winter 2015

8. Thank You THE END

9. ACKNOWLEDGEMENTS • Mr. Navaid M Khan MKT402 Marketing Management Instructor • Muhammad Husyan Ace Ace Concept and Presentations We Welcome Mahira Khan at IoBM #HOMANNJAHAN