This is my presentation in Gamification Europe Conference 2018 on my personal experience of using gamification to transform the way we engage employees to make an impact on business outcomes.

1. Gamification Europe
Scaling Enterprise Gamification
from 100 to 100,000 players

2. December, 2011

3. “How could a 3 year old tech startup in 2011
(with little or no marketing budget) compete
with Facebook, Google, Microsoft and other tech
companies for the best tech talent?”
Our Problem Statement

4. “We will design the best employee
experience to engage our employees”
“We will treat our employees like customers”
“We will be different from the rest”
“We will make work fun with gamification”
Our Idea

5. • Employee Rewards & Recognition System with
• Achievement badges
• Team-based competition
• Leaderboard
• Reward points
• Everything was done manually
• We tracked everything on Microsoft Excel
• We communicated everything using Facebook
Group
Our Gamification v.0
Circa 2011 (Our MVP)

6. • By employee request, we
launched a gamification web-site
with
• Even More Badges!
• Points balance tracking
• Leaderboard stats
• Redemption requests
• We introduced offline
gamification for collaboration &
wellness
Our Gamification Platform v.1
Circa 2013

7. Business Impact
Our Findings

8. 86
1679
0.14
B
2.5x Productivity and Quality
with Higher Customer Satisfaction
2012 2014
174
4223
0.35
B+
Headcount
Productivity Index
Quality Index
Customer Satisfaction

9. 3.72
4.6
9.2
0
1
2
3
4
5
6
7
8
9
10
Medical Leave/Year
Annual Medical Leave Days Taken Per Employee
Nettium Average Singapore Average Malaysia Average
Lower Absenteeism:
+US$330K to Our Annual Bottom Line

10. 0
100
200
300
400
500
600
700
800
900
1000
General Posts Blogs about Employees Videos about Employees
Average Reach of Social Media by Content
High Employee Advocacy:
+US$200K Annual Savings on Recruitment
50%of employees
hired via
Employee
Referral
Average Reach

11. What if we could
bottle the lightning
and share it with the
world?

12. Team Selfdrvn Enterprise
Founded May 2015

13. How We Do It?
§ We engage the workforce with well-designed user experience and
game mechanics
§ We use behavioral data analytics to accelerate behavioral change
§ We design for and measure business impact
Mobile Technology Gamification Data Analytics

14. We believe that positive empowerment
and people-centered strategies are
the pillars to building successful enterprises
We build humanised, digitalised solutions to
nurture employee engagement,
recognition and performance in the
organisation
Our Vision

15. ENGAGEMENT
PULSE SURVEY SELF-PACED LEARNING
EMPLOYEE
WELLNESS
PEER FEEDBACK &
GOAL SETTING SOCIAL COLLABORATION
& PEER LEARNING
REWARDS
& RECOGNITION
GAMIFICATION

16. “We Gamify Employee Success”

17. Drive and
measure the
adoption of core
values
Recognize
positive behavior
of employees
with real-world
rewards
Provide a peer
feedback solution
that supports real
time, anonymous
feedback that give
genuine constructive
feedback to improve
performance
Support effective
coaching with
feedback analytics &
agile goal setting
Coaching RecognitionCore Values Open Culture
Accelerate
cultural adoption
with Gamification
Employee
Adoption
A Typical Client Engagement
on Cultural Change

18. Create @Alibaba
Startup Contest
2017 Finalist
IBM Watson Asia
Pacific
New Venture
Challenge 2016
Finalist
HR Association
India
Best Employee
Engagement
Platform 2017
Asia Pacific CIO
Outlook
25 Most
Promising SaaS
Solution Providers
2016
Industry Recognition
Gartner Hype
Cycle Vendor for
Worker
Engagement
Platform 2018
Recognized for Innovation

19. Lessons Learned

20. Enterprise Gamification is not
just about Intrinsic Motivation

21. “What Causes Great Work?”
According to over 1,000 employees
Source: National Research by the Cicero Group, 2015

22. Thank You for Your Time!
We’d Love to Have a Chat!
Linkedin: Mun Choong Lam
Twitter: munchlam
www.selfdrvn.com