1. KASHMIRI CARPET INDUSTRY
CASE STUDY
BY MUNIRAHMED
D-21

2. COLLECTION OF SILKS /WOOL
SILK/WOOL IS NOTTEDANDWEAVED AND MADE
INTO BEAUTIFUL CARPETS
SOMECARPETS
ARE SOLD IN
SRINAGAR BY
SMALLWEAVERS
A MAJOR LOT IS
SOLDTO LOCAL
CONTRACTORS
SOLD INVARIOUS PART OF INDIA
SOLD INVARIOUS PART AROUNDTHE
GLOBE

3. BOTTLENECKS IN KASHMIRI CARPET
MARKET
 Low availability of silk and wool in local
market, hence price of these raw materials
have risen significantly
 Trap of local contractor to whom the small
local weavers sell their masterpieces at low
cost
 Unavailability of labour
 Poor production facilities

4. CONTD…
 Lack of proper centralized and organized
market
 Lack of knowledge of markets
 Lack of tourists

5. New markets
 Developing economies :
instead of traditional developed countries as
market , kashmiri carpet can find its new
market in developing countries like south
africa and brazil
 Digital Market:
in the age of internet and technology , online
market or digital market is a great way to
connect with larger section of consumers

6.  Tier II and tier III cities :
Taking the kashmiri carpets to fast growing
tier II and tier III cities like bhubaneswar,
indore etc.

7. WHAT GOVT. SHOULD DO ?
 Improving availability of raw materials by
encouraging production of wool and silk
within the country border
 Better facility for weavers and their families
and brining back the charm of weaving as a
profession
 Keeping a check on markets and making it
more centralized and controlled

8. NEW CHANNEL STRATEGY
• WEAVER SELLINGTHEIR CARPETSTO GOVT.
RECOGNIZED CONTRACTORS AT FAIR PRICE
• GOVT. RECOGNIZED CONTRACTOR SELLING
ITTO DIFFERENT GOVT. LICENSED DEALERS
• DEALERS SELLTHESE CARPETS IN
DIFFERENT MARKETS

9. FUTURE GROWTH DRIVERS
 Low end carpets :
they are cheaper and affordable for many
consumer segments
 Modern Designs
 Modern Designing techniques:
like designing software
 Effective Cost management
 Business process upgradation

10. THANKYOU