1. murray@biztegra.com Publishr.biz
Driving Discoverability,
Engagement, and
Revenue
In The Publishing Industry
(Part 1)

2. murray@biztegra.com Publishr.biz
Murray Izenwasser
Marketing Practice Lead &
Co-Founder
Biztegra (www.biztegra.com)
Murray@biztegra.com
561.452.2662

3. murray@biztegra.com Publishr.biz
is a
Marketing and Technology Agency
Focused on the Publishing Industry
We also have an online marketing platform
for Publishers called
(find out more and book a demo at publishr.biz)

4. murray@biztegra.com Publishr.biz
Publishing
Clients
Publishing
Clients

5. murray@biztegra.com Publishr.biz
Change is Good (?)
Your Product
Awareness &
Discoverability
Purchase and
Consumption
Distribution

6. murray@biztegra.com Publishr.biz
Drive
Discoverability,
Engagement
and Revenue

7. murray@biztegra.com Publishr.biz
Each of you should have 1000(?) fans.
That will automatically purchase every
new book you publish.
The day it publishes.
And (hopefully?) tell people about it.
Your Goal:

8. murray@biztegra.com Publishr.biz
The
Question
is:
How?

9. murray@biztegra.com Publishr.biz
Modern Marketing

10. murray@biztegra.com Publishr.biz
It’s (Still) All About …

11. murray@biztegra.com Publishr.biz
Creating a
Modern Web Site

12. murray@biztegra.com Publishr.biz
• SEO
Structured, Current, & Complete
• Social Media
Optimized Amplification
• Product & Content
Easy, Rich & On-Going
• Mobile
Fully Responsive
• eCommerce
Multi-Channel & Comprehensive

13. murray@biztegra.com Publishr.biz
Website - Considerations
• On-Page SEO
• Structured Data and Authorship
• Responsive Design
• Social Integration
• Author Engagement & Amplification
• Catalog, Cart, & Checkout – multi device
• Email Registration
• Content and Cadence
• User Centric Navigation

14. murray@biztegra.com Publishr.biz
• Page Titles
• Page URLs
• Structured Data
• Rich Snippets
• Responsive Design
• Content
• Authorship
• Alt Tags
• Anchor Text
• H1…H4 Headings
• Meta Descriptions
• Page Size
• Page Load Speed
• Time to First Byte
• CSS Optimization
• Image Optimization
• Image Names
• Multimedia Optimization
• Internal Links
• External Links
• Social Signals
• Code Validation
• Duplicate Titles and Content
• URL Redirects
• Canonical URLs
• Outbound Links
• Total Objects
• Total Images
• ‘Nofollow’ Links
• Errors / Not found
SEO*
*not a complete list

15. murray@biztegra.com Publishr.biz
• www.schema.org
• http://www.google.com/webmasters/tools/rich
snippets#
SEO – Structured Data/Rich Snippets

16. murray@biztegra.com Publishr.biz
Set Up Authorship & Publisher Markup
SEO – Authorship & Publisher Markup

17. murray@biztegra.com Publishr.biz
Structured Data

18. murray@biztegra.com Publishr.biz
Structured Data

19. murray@biztegra.com Publishr.biz
Responsive Website?
Not Responsive!

20. murray@biztegra.com Publishr.biz
Responsive Website?
A Little Bit Responsive!

21. murray@biztegra.com Publishr.biz
Responsive Website?
Responsive!

22. murray@biztegra.com Publishr.biz
Why A Responsive Website?

23. murray@biztegra.com Publishr.biz
eCommerce

24. murray@biztegra.com Publishr.biz
eCommerce

25. murray@biztegra.com Publishr.biz
eCommerce
Why Do You
Need To Be
Selling (Easily)
on Your Site?

26. murray@biztegra.com Publishr.biz
Each of you should have 1000 fans.
That will automatically purchase every
new book you publish.
The day it publishes.
And (hopefully?) tell people about it.
Your Goal:

27. murray@biztegra.com Publishr.biz
eCommerce
YOU
Need To
Own The
Customer
Relationship

28. murray@biztegra.com Publishr.biz

29. murray@biztegra.com Publishr.biz
Author Platform ??

30. murray@biztegra.com Publishr.biz
Authors’ Platforms !!

31. murray@biztegra.com Publishr.biz
You Need To
Amplify Your Authors

32. murray@biztegra.com Publishr.biz

33. murray@biztegra.com Publishr.biz

34. murray@biztegra.com Publishr.biz

35. murray@biztegra.com Publishr.biz
Posts
Tweets
Videos
Stories
Images
News
Events
…

36. murray@biztegra.com Publishr.biz
Create a HUB of
Content.
A Destination.
And Let Your
Authors Create
It For You.

37. murray@biztegra.com
Everyone’s
Asking for the
Share
(But, WHY?)

38. murray@biztegra.com
When Someone Shares
Something Of Yours, That Is A
Big Event.
It Truly Is.
And It Needs To Be Treated As
Such.

39. murray@biztegra.com Publishr.biz
SET UP REAL
SOCIAL SHARING
RICH PINS
TWITTER CARDS
OPEN GRAPH
GOOGLE+
(AMPLIFICATION)

40. murray@biztegra.com Publishr.biz
Cadence & Content

41. murray@biztegra.com Publishr.biz
Driving
Discoverability
and Revenue
MODERN WEB SITE
AUTHOR AMPLIFICATION
CADENCE & CONTENT
ECOMMERCE
SOCIAL SHARING

43. murray@biztegra.com

45. murray@biztegra.com Publishr.biz

46. murray@biztegra.com Publishr.biz
Don’t Forget:
Driving Discoverability,
Engagement, and
Revenue
In The Publishing Industry
(Part 2)
http://bit.ly/murraywebinarpart2
Discount Code: SOCIALMEDIA40

47. murray@biztegra.com Publishr.biz
QUESTIONS?

48. murray@biztegra.com Publishr.biz
Murray Izenwasser
Marketing Practice Lead &
Co-Founder
Biztegra (www.biztegra.com)
Murray@biztegra.com
561.452.2662