Presentation I did for a Convention and Visitors Bureau's members about using Location Based Applications (such as Foursquare, Yelp, Gowalla, Loopt and others) as part of their interactive and social media strategy to drive their businesses.
22. URBAN SPOON
• Peer-to-peer reviews
of restaurants
• Access to critic,
blogger and peer-to-
peer reviews
• Monitor what your
guests are saying
about your
restaurant
23. YELP
• Peer-to-peer reviews for
shopping, restaurants and
services.
• 22.8 million unique
visitors in 1/09
• Find out what your guests
are saying, post special
deals or events, respond
to comments
24. TWITTER
• Short messages that
are searchable and all
the rage
• Doubled in users
March 2009
• Grow conversations,
develop a following,
become a thought
leader, talk about
what’s going on in
your restaurant
25. FACEBOOK
• #1 Social Networking
site
• Connect with guests
with your restaurant
and with each other
• 8/08 - 100 million users
4/09 - 200 million users
• Create special deals,
post unique content,
make announcements