Showing the importance of twitter for students and blogs owner and how they can make connections to others around the world in the same field, done by Mohammad ALmusaddar

1. Twitter 101 By @musaddar 2010

2. Twitter-genda @musaddar - 2010 , www.musaddar.com 2

3. Social Media Welcome to the Revolution How well we Do Social Media? 80% of Companies use Social for recruitment Customer Experience Twitter was the Fastest Growing Social Networking site 813% 2008-2009 ok , lets watch it @musaddar - 2010 , www.musaddar.com 3

5. Provide feedback on recent events or launches

6. Discuss product ideas

7. Learn about exclusive deals or offers

9. How does it work? Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from Twitter works equally well from your desktop or mobile phone @musaddar - 2010 , www.musaddar.com 6

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12. Getting started is easy Signing up for an account takes just a few minutes To help people recognize and trust your account, fill out your profile completely and include a picture @musaddar - 2010 , www.musaddar.com 9

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16. Follow relevant accounts Following somebody means you’ve subscribed to their tweets To find people talking about your company or topics in your field, use search.twitter.com When you find a good candidate, look under their picture for the Follow button You can also choose to interact without following an account, just send them a tweet @musaddar - 2010 , www.musaddar.com 13

17. Post tweets People like tips, links to interesting stories and blogposts (they don’t have to be about your company), exclusive deals and a good sense of humor. People like the human touch and will appreciate posts with your thoughts and experiences more than you think They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes @musaddar - 2010 , www.musaddar.com 14

18. Key terms… To follow somebody is to subscribe to their messages A tweet is an individual message A DM or direct message is a private message on Twitter RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit Trending topics are the most-discussed terms on Twitter at any given moment @musaddar - 2010 , www.musaddar.com 15

19. …and some special lingo @username is a public message to or about an individual on Twitter A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically @musaddar - 2010 , www.musaddar.com 16

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23. Respond to comments and queries

24. Ask questions

25. Post links to things people would find interesting

26. Retweet messages you would like to share

27. Use a friendly, casual tone

28. Don’t spam people@musaddar - 2010 , www.musaddar.com 19

30. If you’ve launched a product, new store or new campaign, search Twitter for comments

31. Respond to customer service issues quickly

32. Engage in discussion on a tricky public issue your company is dealing with@musaddar - 2010 , www.musaddar.com 20

34. Try to analyze the quality of feedback and topics of discussion, you may find this changing over time

35. Keep a tally of questions answered, customer problems resolved and positive exchanges held

36. When offering deals on Twitter, use a unique coupon code or separate landing page@musaddar - 2010 , www.musaddar.com 21

37. Sample Business Use Cases Customer Service Client Retention Branding & Marketing Polls & Surveys Networking Website Traffic New Customer Acquisition Communication Network Event Back Channel @musaddar - 2010 , www.musaddar.com 22

38. How a news story came about @musaddar - 2010 , www.musaddar.com 23 A Norwegian Twitter user sent out a photo of an airplane accident at the airport in Oslo. It was picked up by a reporter, who immediately wrote a story for Aftenposten.no

39. Major Media Uses UGC Tweeted Photos @musaddar - 2010 , www.musaddar.com 24

40. 7 Deadly Twitter Sins Not Listening Self-Promoting Not Adding Value Not Being Honest Hard Selling Corporate Speak Friend Collecting @musaddar - 2010 , www.musaddar.com 25

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42. Twitter & Wordpress Wordpress is a popular CMS Twitter is a popular social media In this Example we use a twitter plugin To login as admin To login as user to comment to spread the blog post on twitter @musaddar - 2010 , www.musaddar.com 27

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49. Twank-You @musaddar - 2010 , www.musaddar.com 34

50. References Twitter101.ppt Become a Twitter Ninja.ppt tool for journalism.ppt Twitter Changes Everything.ppt @musaddar - 2010 , www.musaddar.com 35