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MUSM7032 Museum and Gallery Administration Week 5 [email_address]
 
Funding and Finances ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Funding & Income  (from DASR)
Trends in funding sources ,[object Object],[object Object],[object Object]
“Sales of goods and services” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“Grants and contributions” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
General admission fees vs free entry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
General admission fees vs free entry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
2. How can you tell what an organisation is worth? ,[object Object],[object Object],[object Object],[object Object]
 
3. How do you plan an annual budget? ,[object Object],[object Object]
Expenditure ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
After Heller (2001) Top down  vs Bottom up discussed not stated Priorities reviewed none Alternatives periodically annual Frequency more less Time and effort wide range budget holder People involved whole of business individual function Needs awareness of best/worst one sum Amount  activity last year +/- Basis zero spend last year Starting point
Annual Budget cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. How do you manage income and expenditure? ,[object Object],[object Object],[object Object]
Regular reports ,[object Object],[object Object],[object Object]
 
 
Financial controls ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Branding
Museum branding ,[object Object],[object Object]
Branding ,[object Object]
Confusing language ,[object Object],[object Object],[object Object]
[object Object],[object Object]
Wallace (2006): Museum Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding - issues ,[object Object],[object Object],[object Object],[object Object],[object Object]
Branding - issues cont ,[object Object],[object Object],[object Object]
Case studies ,[object Object],[object Object]
NHM - Rebrand
 
British Airways 1
British Airways 2
British Airways 3
Marketing ,[object Object],[object Object]
Approaches to Marketing ,[object Object],[object Object],[object Object]
Marketing plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case study ,[object Object]
Exercise
[object Object],[object Object],[object Object],[object Object]
Study Evaluation

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