The document discusses various methods for monetizing music on mobile devices. It notes that ringtones were once popular but alternatives like apps have replaced them. Apps have a convenient payment model through app stores that take a 70/30 revenue share. Emerging payment methods beyond credit cards and apps are also discussed, like near field communication and direct carrier billing. The document concludes that opportunities exist for digital content owners through new payment platforms and disintermediating credit cards.

1. MONETISING MUSIC ON
MOBILE
@jwrosewell / @51degreesmobi

2. About 51Degrees
1,500,000
Web sites
650,000
deployments
99.9%
detection
accuracy
2.5bn Unique
visits tracked
monthly
150,047
device
combinations
5,291,472
detections per
second
@jwrosewell / @51degreesmobi

3. 10% Average Growth per Month
2.5bn unique global web visits tracked
in January 2014
@jwrosewell / @51degreesmobi

4. Note: I’ll ignore the advertising
business model
@jwrosewell / @51degreesmobi

5. Whatever happened to ringtones?
The Crazy Frog
@jwrosewell / @51degreesmobi

6. Caller tunes?
Still popular in India
@jwrosewell / @51degreesmobi

7. 1. Mobiles primary use shifted
from voice
@jwrosewell / @51degreesmobi

8. 2. Easier alternatives available
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9. Apps vs Web Sites
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10. Apps have an extremely
convenient payment model
@jwrosewell / @51degreesmobi

11. 70/30 Revenue Share
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12. Little competition… at the moment
@jwrosewell / @51degreesmobi

13. Beyond the App
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14. Credit Cards
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15. Near Field Communication
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16. V.Me
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17. …and many more
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18. GSMA OneAPI
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19. Weve
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20. PingIT from Barclays
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21. Zapp from Vocalink
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22. Paypal
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23. iDEAL
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24. 1. Direct to (Network Operator) bill
2. Direct to/from bank account
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25. Disintermediation
removing the card
@jwrosewell / @51degreesmobi

26. Opportunities for Digital Content
• Everyone can be a merchant (or record label)
• Increased relevance of social media and web
• Big app stores loss relevance
• Margins can improve for content owners
• Opportunities today…
– Weve, Zapp, GSMA and others all looking for partners which
means marketing support for you!
– Niche web sites / app stores
@jwrosewell / @51degreesmobi

27. @jwrosewell / @51degreesmobi