Nico Perez of Mixcloud presentation at Music 4.5 Playlists seminar held in New York on 16 November 2015. An increasing number of “playlist pitching agencies” focused on pitching artists and tracks to prominent playlist curators are emerging as tastemakers and influencers are ‘super-charging curation’ by creating more than just a sequence of tracks. Is this just a remake of the radio-promo landscape? Which playlists deliver increased sales? What are the monetization opportunities for high-profile DJs to partner with brands and create custom shows and mixes?

1. INTRODUCTION TO MIXCLOUD
Inspiration for your ears
BEYOND THE PLAYLIST – SUPER-CHARGING CURATION

2. CURATION IS THE
COMMON THREAD

3. THESIS:
CURATION IS ART,
NOT SCIENCE

5. THE ONLINE RADIO & STREAMING SPACE
PLATFORM
CATALOG
ALGORITHM
SCIENCE
HUMAN

6. WE ARE THE WORLD’S
LARGEST
COMMUNITY
OF MUSIC
CURATORS

7. WHAT HAVE WE LEARNT?

8. LDN ELECTRICITY LEFTO BROOKLYN RADIO
1. PEOPLE AREN’T LOYAL TO ALGORITHMS

9. 2. DJS ARE TASTEMAKERS

10. 3. SUPER CURATION =
MORE THAN RANDOMLY
ORDERED TRACKS

11. 4. MONETIZATION IS
HAPPENING

12. BRAND PARTNERS WHO
VALUE
CURATION

13. TASTEMAKER/DJ
PARTNERSHIPS
OR BY INCENTIVISING OUR
COMMUNITY
Product: Branded Channel Product: Talent Contest

15. 5. RADIO IS BEING
DEMOCRATIZED
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16. Thank you for listening
nico@mixcloud.com