1. Build Your Outreach with Local Rockstars and Jazzcats
The Music Building
2013-2014

2. WHY PARTNER WITH THE MUSIC BUILDING?
We are looking to partner with local businesses to create dynamic community events. The
partnership can generate added exposure for both The Music Building and the businesses
who support our community space. Here’s how you can get involved!
All photos in this presentation are original content produced by MB community. Hope you enjoy!

3. WHAT IS THE MUSIC BUILDING?
We are leveraging social media to
organize our community, offering
perks to our members, and create an
interactive brand by partnering with
local businesses
12 floors of music since 1979!
Our facility is located in Times Square, with 69 independent recording
and rehearsal studios. We’re one of the few remaining physical hubs for
art community in Manhattan.
Our vibrant history covers the local music scene over
the past 30 years. Past tenants include Madonna,
Billy Idol, The Strokes and many influential New York
musicians

4. Our community consists of hundreds of bands and artists who influence New York City culture through social
media and art. The core of our strategy is based on capturing the real life interactions that take place in the
building, and sharing news on our email newsletter, social media channels, and posters on the Music Building
bulletin boards. This creates a strong element of trust and high levels of engagement.
HOW DOES THE MUSIC BUILDING ENGAGE AUDIENCES?
Email Newsletter: Growing reach of 1000
39% open rate 4.8% higher
than industry
Facebook Page:
6000 followers
Doubled our growth rate each year
since page established in 2011.
In the The Music Building:
Events in 505 MB Community Room
4 events 200attendees
per month per month
Bulletin Board in MB lobby
500people per
day

5. HIGH LEVELS OF ENGAGEMENT ARE KEY TO OUR SUCCESS
The percentage of average small
business Facebook fans that are
local.
15%
61%
Source: http://selnd.com/QyLIEW
The percentage of MB Facebook
fans that are local.
Our grassroots outreach
leads to high levels of
engagement within the
local community.
Average
Small Business
on Facebook

6. We are connected to over 90 local bands,
such as Atomic Tom, Battles, and FIGO,
who are using Facebook to share Music
Building produced content and have
an aggregated reach of over 100,000
followers.
Audience and Outreach

7. Partnering with Local Businesses:
Turn The Music Building artists into your brand ambassadors
Sponsor Food+Drinks at a Music Building
Event:
• Food/snacks for 40-50 people
• Beer, wine, non-alcoholic beverages for 40-50 people
Your Logo
Your Logo
Creative Branded Experience
• Feature your business at the event
• Turn attendees into brand ambassadors via social media
• We create original branded content (photographs and
flyers) that features your image and logo
• Share information about your business in the MB
newsletter and social media channels
• Place printed materials in our community room
• Raise awareness about your business and encourage our
tenants to support it locally

8. Photos from Events at The Music Building

9. LINKS
The Music Building: http://www.musicbuilding.com
Facebook Page: http://www.facebook.com/themusicbuilding
YouTube Channel: http://www.youtube.com/musicbuildingnyc

10. Event Designs
Your Logo Here
Your Logo Here

11. Original Videos
The Music Building presents The Blackfires Bring Rock Back by The Music Building
Watch on www.youtube.com/musicbuildingnyc

12. Current Partnerships
Sidetour:
Hosting music history tours and listening parties

13. Current Partnerships

14. Current Partnerships

15. Current Partnerships

16. GET IN TOUCH + THANK YOU
If you are interested, I would love to discuss these opportunities in detail. Please feel free to contact me at
ruhi@musicbuilding.com or 848-391-2703.
Best regards,
Ruhi Shamim