MusicWise is to be a new website catering for the over 40’s and Babyboomer musicians/performers, venues and patrons in Australia. If performers cater for the Mid-life demographic, they could be included in the profiles. This will be a TARGETED age group. Besides live entertainment, MusicWise will also incorporate health information pertaining to this demographic. MusicWise will combine feature articles, artist profiles (free and with embedded, quality video & image slideshow, supplied by the performer unless otherwise organised), CD reviews, gig reviews and a gig guide. Owner, Judie Gade, has a B.A. in psychology, health promotion and journalism, in particular multi-media journalism.

1. Supporting the Over 40’s
g
Musician, Performer, Patron & Venue
... Because We’re Not Dead Yet!
’ t d t

2. Why Start MusicWise?
MusicWise is being developed to fill a gaping hole in
the entertainment sector.
It became obvious that within Australia, there were
virtually no websites catering t th middle-aged
i t ll b it t i to the iddl d
demographic for live music AND entertainment ...
The 40 to 65 year olds
This age group has some clear differences to
Generation X & Y ....
G ti

3. Over 40 s ...
40’s
•Have more Patience
•Greater Respect for others
•Care about Integrity
•Are Loyal to Brands
and Venues
•They Strongly Support
Older Local Acts (rock,
hard rock, blues, jazz,
country & folk etc.)

4. Demographics
60-65 Of the total 18-65
1,366,374
population, the
18-29 40-65 age group
3,782,593
50-59
accounts for a
2,743,499 massive
massi e 51%
Out f th total
O t of the t t l
Australian
30-39
40-49 3,103,317
3 103 317 population,
population the
3,096,604 40-65 group
account for over
36%

5. The 40 to 65 Age Group
Who ARE They?
Avid consumers of music &
60-65 entertainment ... Wh
t t i t When they know
th k
1,366,374 where to go.
40-49 They own records, CD's, record
3,096,604
3 096 604 players, mobile phones, DVD .
l bil h DVDs
They are becoming more tech &
internet savvy, owning iPod’s &
laptops. They search for
50-59 entertainment via the internet.
2,743,499 Family oriented, addicted to
coffee & are established
consumers of alcohol.
Facebook is becoming a
popular past time ... HOWEVER
past-time
there are many who do not use
Facebook.

6. This cohort deserves the
respect, time & energy that
goes with experience, in life
and craft
craft.

7. Musicians & Vocalists, who have
worked h d for DECADES
k d hard f DECADES,
honing their craft & skills, deserve
support, reviews AND promotion.
They have EARNED this RIGHT
y
...

8. Stakeholders
•Over 40’s Music Lovers
•Over 40 s Musicians, Vocalists & Performers
Over 40’s
•Venues: RSL’s, Hotels, Theatres, Restaurants,
Cafes,
Cafes Music Clubs & Private Function Rooms
with live entertainment.
•Artists’ Management and Booking Agents
•Artists
•Media Representatives
•Music Festival Operators
•Public Relations Consultants
Public

9. Internet & the Over 40 s
40’s
• Th
They
often have access t the internet ...
ft h to th i t t
and are using it more extensively when they
understand the benefits
benefits.
•They are consistently learning about
technology
technolog and are wanting to know more
anting kno more.
•The internet is fast becoming the leading
resource of information for them, increasingly
as their children, and grandchildren, utilise it
as a main means of communicating via text text.
•They are the fastest growing consumer group
for internet related products.

10. MusicWise Features
•Artist Profiles •Social Network built into
•Feature Articles domain
•Music News (we envisage •Gig Guide (paid for)
our members will be •Venue Profiles (paid for)
(p )
interested in artists news •Banner Advertising (paid for)
other than just about their
music.)) •Free Membership signing in
contributes t data
t ib t to d t
•CD reviews collection.
•Gig reviews (members are •Funky Wordpress Design for
g
encouraged to write iin with
dt it ith interactivity and feedback.
their view and photos. The
best get published.) •Social Responsibilty
supporting health promotion
•Video of the Week (to initiatives that are age
encourage site ownership by appropriate and Not for Profit
members) organisations..
g
•Music by Genre

11. What Do Musicians & Artists Get?
•A Free Profile for those artists who qualify, fit the criteria &
A Profile, qualify
abide by submission guidelines. **Approval will be at
MusicWise’s discretion. **
•Slideshow of current photos (preferably at gigs).
•Embedded video (high quality from Youtube or Vimeo) If no
Vimeo).
video then a link to an audio sample if possible.
•Interaction with fans All profiles will have comments
fans.
enabled. This will also prove a positive for venues, as they can
read what people think of the act.
•Optional MusicWise email account
NOTE: Performers who supply QUALITY video footage will be
given priority. This website aims to be a TRUE multi-media site.

12. Criteria for Inclusion
To k
T keep th i t
the integrity of the MusicWise content
it f th M i Wi t t
& profiles, the following will be observed:
•Strict policy of advertising/promoting acts that
have a majority of their members aged 40 years &
over - OR who cater to towards demographic
demographic.
•Artists must have a proven track record of being
working musicians/performers OR have been
working in years previous.
•Gig G id advertisements not complying with th
Gi Guide d ti t t l i ith the
set criteria will be removed and monies forfeited.

13. What s
What’s in it for Venues?
•A Targeted audience of Over 40’s
A 40’s.
•Ability to source new acts.
•Potential for a permanent profile within the MusicWise site (paid)
(paid).
•Interactivity with patrons if venue has a profile within MusicWise. This
will contribute to your business internet rankings via back-links.
•Reasonably priced gig guide that links to venue profile and artist, if
they have a profile on MusicWise.
•Banner advertising by genre. Pick a genre that best suits your venue
genre venue.
•Potential to take part in competitions to promote venue.
•Venues promoting MusicWise by back-linking or encouraging
Venues back linking,
patrons to join MusicWise, will be recognised for their efforts.
The MusicWise Gig Guide will be a pre-paid service for the venue/promoter.

14. A Little Bit About Judie Gade
Deakin University
B.A. (Psychology)
•Major in Psychology, & equivalent in
Health Promotion, with an interest in
how the media portrays health issues.
p y
• Minors in Children’s Literature &
Journalism.
Besides setting up MusicWise, • TOP 4 overall, for Multi media
4, overall Multi-media
Judie is also finishing a life skills
picture book, written for 4-7
Journalism. High Distinction in
year old children. on how to Journalism internship.
deal with depression,
Judie also writes on health
promotion initiatives, wildlife Articles on health & education
and environmental issues . published locally & overseas by
She
Sh iis also h a corporate
l has t mainly professional & education
health education consultancy
based in St. Kilda, Melbourne. organisations.

15. What YOU can Do To Help
It’s quite simple ....
q p
1. No subscribers, no MusicWise.
2.
2 All you have to do is to tell as many people as you can think of about the
site & how to subscribe. subscribe@musicwise.com.au
3. With a large subscriber base, venues will look at advertising. The more
subscribers,
subscribers the better the chance of success. More advertisers means
success
more work for the entertainment industry.
4. Until then, a Facebook page has been set up...
http://www.facebook.com/MusicWiseAustralia
5. NOTE: The website is not up properly, and will not be promotes until content
and design are finished. The callout to musicians and artists will begin
soon.
6. There should not be an “Us and Them” attitude. This will help the whole
industry . For venues, you will benefit from other venues’ actions and vice
versa.
Help others and help yourself.

16. Thank You in Anticipation.
a ou c pa o .

17. Enquiries:
Judie Gade
PO Box 6167
Frankston. 3199.
VICTORIA.
Mobile: 0410 402 404
Email: editor@musicwise.com.au
Website on it’ way: www.musicwise.com.au
b it it’s i i