The document describes the brand personality and image of Prism. It outlines that the brand is strong, connective, omnipresent, enthusiastic, and a leader. The culture is described as Indian. The brand's self-image focuses on friendship, attachment, and enthusiasm. It aims to reflect connection, bonding, and relationships. Physically, the brand sponsors events and games and uses emotional and connecting advertisements with A.R. Rehman to portray itself as strong, a leader, dynamic, and warm and friendly in its relationships.

1. Brand Prism
By:-
Megha
Mustahid Ali
Nikhil
Rahul
Sachin
Sneha

3. Personalit
y• Strong
• Connective
• Omni Present
• Enthusiastic
• Leader
Culture
• Indian

4. Self Image
• Friendship
• Attachment
• enthusiastic
Reflection
• Connectio
n
• Bonding
• Relation

5. Physique
• Event Sponsorship
(Ex: Award function)
• Games sponsorship
• Emotional and
connecting Ads (A.R
Rehman)
• Strong
• Leadership
• Dynamism
• Warm, friendly
Relation