1. Causing Mass Collaboration

2. Why should we care? Outcomes People Tools Organization OPTO 10 What’s next? Our next 30min

3. How many of us work for Google?

4. How we made Amazon $2.7 billion in 2008 Was this review helpful? YesNo

5. Craiglist.org approved ads let us be editors How do 35 people work with 50,000,000 users each month

6. Work inside versus outside the organization

7. Suppliers as part of the organization is not new

8. Inviting everyone into the organization is new

9. Why should I care? People Tools Organization OPTO 10 What’s next? Outcomes

10. 50 example outcomes from Mass Collaboration 12 are clear market leaders

11. 12 are clear market leaders 9 improved economics of a process 12built better products/features 7 built better communications 9 built a large, growing community 50 example outcomes from Mass Collaboration

12. Growth through Mass Collaboration April 2009: 1,250,000,000 Blog pages viewed on Wordpress.com May 2006: 0

13. More ideas from Mass Collaboration 5,000creatives = +

14. Mass Collaboration with no budget

15. Why should I care? Outcomes Tools Organization OPTO 10 What’s next? People

16. What do people want? Money Meaning “Egoboo” Social Time

17. Just listen Gordon Paddison Stradella Road [Online] people are clear about what they want

18. 1/9/90 idea ratings, comments most viewed

19. Economic value from non-economic currency

20. How To: Jovoto

21. A different way to create and sell ideas Full time: 10 people Founded: 2007 Profitable Community Size: Over 5,000 creatives Clients Include:

22. Some submit ideas (1-9-90)

23. Many more vote (1-9-90)

24. Encouragement

25. More ideas

26. Interaction

27. It’s not all about the Money

28. Economic value from Karma

29. Why should I care? Outcomes People Organization OPTO 10 What’s next? Tools

30. If we solve it out they will come

31. The best tool is one that Craig Newmark founder Craigslist.org people want to use people will use is simple involves honest dialogue changes in response to that dialog

32. Create unwork

33. Why so serious?

34. Make communication scaffolding

35. Make application scaffolding

36. Learn from data shadows

37. How To: Wordpress

38. Open source for business, fun and profit Full time: 36 people Founded: Wordpress 2003, Automattic Inc. 2005 Community Size: Over 200,000,000 readers Clients include: Almost 7,000,000 bloggers

39. Communication scaffolding for developers

40. Application scaffolding for designers

41. Data shadows to see who needs help

42. Let people Kvetch to respond to change

43. Engineer happiness Raanan Bar-Cohen Automattic We have no marketing and no product people, we invest in Happiness Engineers

44. Why should I care? Outcomes People Tools OPTO 10 What’s next? Organizing

45. Begin with alignment Jake McKee Community Guy formerly of Lego The organization gets what they want and the community gets what they want. Everyone goes home happy.

46. Embrace letting go Jeff Jarvis Buzzmachine You win when you lose control.

47. Embrace letting go

48. Decide how to decide

49. Don’t feed the trolls

50. How To: SOUR

51. Why should I care? Outcomes People Tools Organization What’s next? OPTO 10

52. Evaluate People Understand what your stakeholders want What types of tasks can they contribute? (remember 1-9-90) Create non-economic currencies

53. Evaluate Tools Understand what your stakeholders want What types of tasks can they contribute? (remember 1-9-90) Create non-economic currencies Create unwork Create scaffolding Don’t forget to look in the data shadows

54. Evaluate Organization Understand what your stakeholders want Design tasks around1-9-90 contribution model Create non-economic currencies Create unwork Create scaffolding Don’t forget to look in the data shadows Align community & organizational interests Embrace letting go Decide how to decide Don’t feed the trolls

55. Why should I care? Outcomes People Tools Organization OPTO 10 What’s next?

56. Who owns the Outcome? VS Open Source Some Rights Reserved Patents All Rights Reserved

57. Do and learn

58. Using the framework on the framework Please join us to make it better at www.colaboratorie.org

59. We are not customersWe are collaborators