4. First postulate
of (global)
trade
If I am selling to you, I speak your
language. If I am buying, dann müssen Sie
Deutsch sprechen.
KPIs and Capability Statements
5. TheGuru’s
Voice
It is time for localization practitioners and
suppliers to communicate their value in
business terms.
DonaldA. DePalma
Establishing Key Performance Indicators for Localization
Multilingual Magazine #57 Supplement ofJuly/August 2003
KPIs and Capability Statements
8. Critical
success
factors
The issues or aspects of organizational
performance that determine ongoing
health, vitality, and wellbeing
KPIs and Capability Statements
9. Areas of
excellence
The drivers to gaining and maintaining a
competitive advantage and facilitating
customer satisfaction
KPIs and Capability Statements
10. CSF for the
localization
industry
CSF Area Variable
Price Production Cost of service
Delivery Production
Shipping capacity
Project management
Quality of service Production
Investments
Analytics
Customer service
Production
Customer service
Quality of service
Maintenance costs
Flexibility
Vendors
Production
Peaks of demand
Planning ability
Financial
independence
Finance
Production
Sales
Cash flow
Image Staff
Resource development
Human capital
KPIs and Capability Statements
11. Performance
measurement
• Comparison of actual returns against
pre-specified benchmarks
• Linked to critical success factors
• Align daily activities to strategic goals.
• Very subjective
• Metrics to quantify performance
KPIs and Capability Statements
12. Performance
measures
• Result Indicators (RI)
• What done
• Key Result Indicators (KRI)
• How done
• Performance Indicators (PI)
• What to do
• Key Performance Indicators (KPI)
• What to do to increase performance dramatically
KPIs and Capability Statements
13. Indicators
• The speed a car is traveling is a result
indicator
• How economically the car is being driven
is a performance indicator
KPIs and Capability Statements
14. Key
Performance
Indicators
• KPIs are metrics to measure the success of a business
• Non-financial
• Frequent
• Acted on by senior management
• Action required by staff
• Tie responsibility down to a team
• Have a significant impact
• Encourage appropriate action
KPIs and Capability Statements
15. KPI groups
• Financial
• Utilization of assets
• Customer
• Customer satisfaction
• Marketing & sales
• Targeting markets and
customers
• Operational processes
• Timeliness, technology usage, relationships with
stakeholders
• Employee
• Company culture, retention of staff, empowerment
• Corporate social responsibility
• Environment, community
KPIs and Capability Statements
16. Data sources
and tools
• 20 to 30% of KPIs is never measured
and/or available
• Data must be collected from producers
KPIs and Capability Statements
17. What to
measure
• Measure only what is needed to
• Each measure should have a reason to exist, a
linkage to a (critical) success factor
KPIs and Capability Statements
18. Empowerment
Give staff the ability to stop a production
line without consultation when a quality
defect is detected
KPIs and Capability Statements
19. KPIs are not
for cheating
• Establishing a sound environment in
which KPIs can operate and develop is
crucial
• Identify the critical success factors for the
organization
• Limit the number of measures
• Provide training and support to teams to develop
their performance measures
• Allow for the necessary time
• Record performance measures in a database
• Constantly refine KPIs to maintain relevance
KPIs and Capability Statements
20. Performance
measures
• Profits
• Return on capital employed
• Cash flow
• Customer satisfaction
• Customer profitability
• Staff satisfaction
• Operational efficiency
KPIs and Capability Statements
21. Performance
measures
• Financial
• Return on capital employed
• Cash flow
• Indirect expenses as a % of sales
• Revenues/employee
• Profits/employee
• Customer
• Number of new customers
• Number of customer referrals
• Average customer size
• Customer loyalty
• Profitable/Unprofitable customers
• Complaints
• Unresolved complaints (by person/team)
• Marketing and sales
• % of sales from cross-selling
• % of successful tenders
• % of sales closed as of proposals
• % of orders canceled
• Customer inquiries that have not been responded to
KPIs and Capability Statements
22. Performance
measures
• Operational processes
• Average time to resolve complaints
• Percent of projects on time and on budget
• Cost of quality corrections (rework, rejects, allowances, complaint processing costs)
• Service expenses
• Number of post-project reviews still outstanding
• Time spent by team on quality improvement activities
• Number of stock-outs
• Manual-transaction-to-automated-electronic-transaction ratio
• Number of progress payments due that have not yet been invoiced
• Number of accounts payable invoices paid late
• Employee
• Number of staff
• % of applicants as of staff
• Recruitment rating
• Number of recruits from staff referrals
• Direct, indirect, and total labor costs (units/hour)
• Number of staff trained
• Number of strategic supply relationships
• Empowerment index
• Staff turnover
• Length of service of staff who have left
KPIs and Capability Statements
24. Customer
satisfaction
• What should we measure to better
manage the delivery of our products and
services to you?
• What is important to you?
• What do you want to measure?
KPIs and Capability Statements
25. The analysis
Question Answer
Why has customer satisfaction
dropped?
Customers do not appreciate our
service
Why do not customers appreciate
our service?
They can’t know the date of delivery
Why can’t customers know the date
of delivery?
They receive conflicting answers
Why do customers receive
conflicting answers?
Those who respond draw on
different sources
Why do those who respond draw on
different sources?
We do not have standard procedures
for responding to customer inquiries
KPIs and Capability Statements
The issue
The customer satisfaction index dropped 25% in the last
year
26. LSPs like
airlines
• The timely arrival and departure of
planes impacts nearly all the balanced
scorecard perspectives of an airline
• Delivering in full, on time, all the time
KPIs and Capability Statements
27. What’s the
buzz?
Process Indicators
Sales, Mktg, Mgmt,Admin Sales revenue
Cost of sales and other indirect costs
Fixed direct costs
Other costs
Management 2nd level
Operating profit margin
Production Value of nonconforming documents
Number of nonconforming words
Number of claims (nonconforming jobs)
Training Number of training hours
Corrective and preventive actions Number of corrective and preventive actions
Customer satisfaction Founded claims
Unfounded claims
KPIs and Capability Statements
Inside ISSELservice
28. How are we
doing?
• Measuring processes using relevant RIs
and PIs
• Continual improvement
• Analyzing CSFs for applicability
• Redefining KPIs to better address customers
KPIs and Capability Statements
29. Speak up
• New KPIs with new communication
materials to display value in business
terms
KPIs and Capability Statements
30. KPIs in a
showcase
• EVA (EconomicValue Added)
• A measure of real economic value a vendor adds to its
business
• Customer satisfaction
• Customer satisfaction index
• Corporate reputation
• Customer retention rate
• Quality index
• DIFOT (Delivery In-Full, On-Time) rate
• A measure of the vendor’s delivery reliability
• FPY (First PassYield)
• The percentage of units coming out of a process with no rework
• Rework level
• Percentage of units requiring rework
• HCVA (Human CapitalValue Added)
• A measure of the extent to which staff add value to the business
KPIs and Capability Statements
31. From flyers to
capability
statements
• 1 A5 page (two-sided)
• Snap shot of your company
• Introduction to your business
• Client needs to be able to see what you do at a glance
• Target audience
• Highlights your companies unique features
• Stick to the facts – Right, tight, and bright – KISS
• Constant updating
KPIs and Capability Statements
32. KPI
Capability
statement
(front)
KPIs and Capability Statements
Logo
Contact
details
Company profile
Capabilities
Facilities, equipment and
resources
Performance
Main customers
Finance Processes
Sales Human Resources
Areas of expertise, services, subject field(s)
Technologies, certifications, accreditations,
licenses, clearances, awards
Vision, mission and value statements,
competitive advantage (how the company
distinguishes itself and why it is better
positioned in the market against competitors)
According to subject field
33. Capability
statement
(rear)
KPIs and Capability Statements
Logo
Management policies
Social responsibility statement
Strategic partners
Contact details
Testimonials
Management
Financial policy, innovation strategies, data
security plans
Environmental practices, employee relations,
community participation
34. Competitive
strategy
You do not merely want to be considered
just the best of the best.You want to be
considered the only ones who do what you
do.
KPIs and Capability Statements