A digital menu board is, in a simple term, an advanced form of signage. A standard signage is a static image of a product or list of products. A digital menu board is an image displayed on an LCD screen.
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2. Digital Menu Board - Useful Tips
A digital menu board is, in a simple term, an
advanced form of signage.
A standard signage is a static image of a product
or list of products.
A digital menu board is an image displayed on an
LCD screen.
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3. Digital Menu Board - Useful Tips
The display is controlled by a computer and can
be manipulated in many ways, which is why it is
considered as the best advertising solution for
business owners.
With such dynamics, a digital menu board is more
than a signage. It can display animation, change
the image immediately, or cater to customers
individually.
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4. Digital Menu Board - Useful Tips
Digital Menu Board Marketing
Digital menu boards go beyond just showing off a
product shot or a poster of an ongoing promotion.
It can do a lot more things such as:
• Display different menu items given the time of
day or circumstance
• Inform customers of ongoing promotions
• Broadcast product commercials
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5. Digital Menu Board - Useful Tips
• Entertain customers while they wait in line
• Assist customers in choosing the right product
• Involve customers with interactive programs that
promote the product
• Televise programming relating to the product such
as infomercials
The use and function of a digital board goes beyond
that of a standard signage. Establishments can take
advantage of these with the proper marketing
techniques
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6. Digital Menu Board - Useful Tips
Digital Menu Board Tips
To maximize a digital menu board, establishments
must plan out the program the board will be
using. Some tips include:
Images used for digital boards should take
advantage of the crisp, clear, and bright pictures
an LCD Display can deliver.
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7. Digital Menu Board - Useful Tips
The location of a board dictates its use. If close to
the counter, a menu list would be appropriate. If it
is placed by the door, a special promo can entice
the customer into entering.
Some digital display board are advanced enough
to incorporate social media networks such as
twitter. It can display the latest tweets from the
company or from satisfied customers.
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8. Digital Menu Board - Useful Tips
Don't overdo the image. Plan out if putting in
animation would distract rather than attract a
customer into purchasing the product.
Make use of "on-the-fly" image
manipulation, display appropriate promos or
products that suits the time of day. A "Happy
Hour" promo would work if advertised during that
time. Afterwards, the display can switch to a
normal product plug or an ongoing event.
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9. Digital Menu Board - Useful Tips
Try and involve the customer with the display.
Some digital boards offer touch screen
capabilities that customers can use to customize
a product order or browse for other available
products or options.
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10. Digital Menu Board - Useful Tips
Mvix is the leader in providing digital signage
solutions, and you will definitely find our service
as one of the best.
If you are looking for a digital menu board, then
you might want to visit our website now.
We have everything that you and your business
needs, including standalone and networked
digital menu board.
www.MVIXDigitalSignage.com
11. Digital Menu Board - Useful
Tips
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