1. Digital Marketing Trends
2015
Fortune Communications
9894780972

2. REAL TIME CONTENT
PERSONALIZATION CAN
INCREASE CONTENT
CONSUMPTION BY 270%.
Source: Marketo

3. Content Marketing
 Content marketing takes on various
forms, such as blogs, case studies,
how-to articles, white papers,
application notes and more visual
sources, like webinars, infographics,
photos and product videos.

4. 81% OF MARKETERS
OBSERVE INCREASES
IN CUSTOMER
ENGAGEMENT AS A KEY
BENEFIT OF REAL-TIME
MARKETING.
Source: Demand Gen

5. Search and Social Media
 New Level of Integration and
Collaboration
 Some experts advocate SEO and
social media marketing will merge into
a new discipline.

6. 35% OF AMAZON’S
REVENUE ARE
GENERATED BY IT’S
PERSONALIZED
RECOMMENDATION
ENGINE
Source: Venture Beat

7. Branding
 Invest in Authenticity and Thought
Leadership
 Companies have to invest in
marketing that allow them to establish
a level of legitimacy with their
audience.

8. 76% OF MARKETERS
DEFINE REAL-TIME
MARKETING AS
PERSONALIZING WEB
CONTENT IN RESPONSE TO
CUSTOMER
INTERACTIONS.
Source: DM News

9. Retargeting
 Growing in Effectiveness
 Because retargeting is rising in
popularity, the options available to
small business, marketers and
advertisers is growing.

10. PERSONALIZED CTAS
RESULTED IN A 42%
HIGHER CONVERSION
RATE THAN GENERIC
CTAS.
Source: Hubspot

11. Evolution of Direct Email
 Segmentation, Personalization,
Responsive Design
 Those that shy away from email
marketing because of their own insight
that emails are a nuisance will fall
behind their competitors who have
embraced it.

12. MARKETERS SEE AN
AVERAGE INCREASE OF
20% IN SALES WHEN
USING PERSONALIZED
WEB EXPERIENCES.
Source: Monetate

13. The Mobile Revolution
 Mobile-Friendly Content and
Engagement is a Must
 If you don’t have a mobile strategy, get
one.

14. PERSONALIZED CTAS
RESULTED IN A 42%
HIGHER CONVERSION
RATE THAN GENERIC
CTAS.
Source: Hubspot

15. Marketing Automation
 Leverage the Right Tools and Cloud
Solutions
 A trend that you’ll see in 2015 is the
adoption of marketing automation by
businesses of all sizes.

16. REAL TIME WEB
PERSONALIZATION CAN
DRIVE UP TO A 30%
INCREASE IN
CONVERSION RATES.
Source: Marketo

17. Business Intelligence
 On-Demand, Actionable Analytics
Marketing data will become a crucial
point in any marketing

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