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1. A lot of us have had a sudden intense urge to eat a certain
food product. It's almost like if we have just that one thing
we will be the happiest and most satisfied person on
earth.

2. It may be for chocolates, chips, some ice cream or one
more glass of that sparkling red wine. Commonly cravings
are for carbohydrate products. It's not satisfaction of
hunger, but more of a food-specific craving. But these
aren't due to a weak will power; they have biological
reasons and processes at work.

3. Reasons for cravings

4. Whenever we are emotionally upset or sad, our serotonin
levels dip. This is the hormone which makes us feel good
and happy. Along with this lowered serotonin level, the
blood sugar levels also dip creating a condition of low
blood glucose.

5. Now the human body is so orchestrated that the minute
the blood sugar dips it sends signals to the body to
demand for sugar resulting in a craving. Thus we get a
sugar or carbohydrate craving. Once we have the sugar
loaded food, the blood glucose comes to normal and there
is a short burst of serotonin and we feel much better.

6. But this is very short lived and as soon as the effects are
over we crave sugar again. It becomes a vicious cycle. Thus
people in depression tend to crave sugar all the time and
put on dramatic amount of weight.

7. Some other times, when we have had inadequate sleep or
are too tired, there is adrenaline exhaustion. This signals
the brain to give something to help pull itself back
together resulting in sugar cravings. Sugar or alcohol just
make things worse and do not solve the problem or the
cause of it.

8. People who take appetite suppressing agents for too long
tend to develop a medical condition called insulin
resistance which is a kind of diabetes mellitus. They
develop strong cravings for sugar because the body is not
realising the presence of the sugar in the blood and
demanding more sugar.

9. So the person starts eating more sugary stuff like aerated
drinks and desserts and puts on weight despite the
appetite suppressants.

10. So what is it that you should do to beat these cravings?

11. Firstly, do not deny yourself any one food group. All foods
are healthy when consumed in right amounts and are
necessary for the body, even fats.

12. Find out the reason of your sadness and share it with
someone or sort out the problem. You will feel much
better and not have the cravings. If its diet pills you are
taking, stop them immediately and get on to exercising to
lose weight. That is the only right way to lose weight and
you must accept it.

13. In the end you are desperate then we suggest proactol.
The new version of proactol called the proactol plus can
be your easy way around appetite suppression with its
powerful natural ingredients doing the work for you.

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