ICICI Prudential Life announces the launch of iProtect, an online term insurance plan. iProtect is extremely affordable and convenient where upto a certain limit, life cover can be bought immediately without the need for any medical tests.

1. ICICI Prudential Life welcomes you August 16, 2010

2. The evolving internet opportunity in India Gaining critical mass Relative penetration Conducive regulatory environment Increasing preference for online financial transactions

3. The evolving internet opportunity in India Gaining Critical mass Relative penetration Conducive regulatory environment Increasing preference for financial transactions online

5. Huge potential for internet growth in India US: 75.9%; UK: 76%; China: 22.5% India: 4.54% The evolving internet opportunity in India Relative penetration People with access to the internet per 100 inhabitants Source: World Bank, World Development Indicators

7. The evolving online opportunity in India Online banking: the only way a whole generation is experiencing banking Banking Share trading & other investments, completely taking the online route Financial Services Online servicing of insurance policies has already gained preference Insurance Increasing preference for financial transactions online

8. Merging convenience with transparency & cost saving..

9. Convenience How do we help our customers manage their policies online? Our view of the internet Transparency How do we use the internet to make our customer interactions more transparent? Cost saving How do we leverage the internet to optimize our costs & pass the same to our customers? Leverage the internet to create online products

12. What does the internet mean to the users?

13. Connotations of the internet …… Instant gratification Minimum hassles Easy to buy products Transparency Competitive pricing Online servicing

14. The need for pure protection plans

17. Our role in the area of protection plans

19. Hence the consumer proposition is..

24. Thank you