Social Media Strategies Facebook Fan Pages
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Getting started with a Fan Page for your business.
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- Why Fan Pages: Facebook calls it a “customizable presence” Pages are public – not private (unlike many profiles; you can only see my wall if you are a friend) You don’t have to “Like” my page to view it. Anyone can view – don’t have to be a Facebook user to view a Fan Page If you have a link on your website or in an article, people can go directly to your Fan Page When a person 'likes' a fan page, that connection is posted on their wall and then shown in the Home Page feed for others to see. Then friends of that person click on the page just connected with...and so the number of followers grows. (old terminology: become a fan) 4. Its easy to post a link to a fan page across other Facebook pages...putting the pages name in front of different groups of people. 5. A page is easier to manage and has less limitations & more options to customise & increase functionality than a group.
- They are created to: increase promotion attract supporters increase awareness interaction with customers and potential customers. 1. When a person 'likes' a fan page, that connection is posted on their wall and then shown in the Home Page feed for others to see. Then friends of that person click on the page just connected with...and so the number of followers grows. 2. You do not need to be a Facebook user to view a Fan Page. A person may follow a link from somewhere eg. a website and look you up on Facebook from anywhere in the world. 3. These pages are not private pages...so anyone can access the information on a particular page even if they haven't 'liked' it as such. (If you aren't sure what all this 'liking' is its Facebook's new way of 'becoming a fan' of a page. Where a person once became a 'fan' they now become a 'liker'). 4. Its easy to post a link to a fan page across other Facebook pages...putting the pages name in front of different groups of people. A page is easier to manage and has less limitations & more options to customise & increase functionality than a group. A page is run by 'admins' who can be changed when required, and allows those who've been added as an admin to make changes and post on the wall of the page & generally manage the page and its happenings.
- Local business Brand, product, organization, service Page Name – either braning info or keywords
- Most of my clients are going to use ‘website’ Name your page Click you are authorized – if indeed you are! Create official page
- View of new page – several customizable elements
- First add a photo This can be a photo of your logo or website or call to action graphic The graphic can be no larger than 200x600 Most graphics are going to be logo size Next go to edit page to start editing the information.
- View of new page – several customizable elements BLURB box Can be a tag line, motto, greeting, 130 characters
- Next – Tabbed Structure Helps you to keep your pages organized Helps your users know where to go to get information Wall – more for dynamic content Info – information about your business, brand, product, etc Photos – for photos Videos – for videos Plus many more from different applications
- Next – Wall page Post information Update content Can attach links, photos, events, videos or other applications you have installed Allow users to contribute Posts appear on your Fan’s News Feeds You can see that this looks very similar to your user profile NOTE: You can adjust your Wall tab settings to control what content Fans can post to your wall You also control the default landing page..
- Next – Info page Click on Info in tabs And then click on ‘pencil’ icon and ‘edit information’
- Info tab Two area Basic info – year founded Detailed info Websites Overview Mission Products Remember: include keywords; relevant content; benefits; call to action
- View of new page – photos – upload photos/albums “+” plus gives you a drop down of other options Links Events Notes Videos This can be extended with apps.
- In summary To build your business you need to build a network that attracts targeted Customers to your business. You can do this a variety of ways. I strongly recommend that if you don’t have a website you start with WordPress Blog on your hosting – this is the fastest and least expensive way to develop your business. Next you want to make sure that you optimize your website for your primary and secondary keywords. Provide a ‘call to action’ which may be a free report, video, coupon, discount,, Whatever will help your ideal client to meet their wants. Start building content (this is where you use article directories like ezinearticles, you use photos, and videos, RSS feeds, other blogs to build backlinks and credibility) You use social media to bookmark your pages and content. Facebook, which we just covered, is a great way to develop your ‘brand’ and offer free content As well as interact with customers, potentials customers to build your credibility. Thanks for attending.