1. The Internet
and
Your Business
Myles Braithwaite
me@myl.be | http://mylesbraithwaite.com | @mylesb

2. Why do I need an
online presence?

3. With Social Network services like Yelp, GigPark,
and GetSatisfaction your customers might
already be providing your online identity.

4. This is a big problem.

5. Write Something Good
17%
Write Something Bad
83%

6. That bad comment or review might be the first
introduction a prospective customer sees about
your company.

7. False True
50% 50%

8. Step One
• Register your company on every review site
on the Internet.
• Or at least on Yelp, GetSatisfaction, and
GigPark.
• The idea here is to look public.

10. • A recent example of a company that did this
badly was Apple this week.

11. • A recent example of a company that did this
badly was Apple this week.
• and Amazon last Thursday to Friday.

12. • A recent example of a company that did this
badly was Apple this week.
• and Amazon last Thursday to Friday.
• and Sony which is still going on.

13. • Companies that survive PR disasters are the
ones that are completely public.

14. Step Two
• Register your company on all the Social
Networking sites on the Internet.
• Or at least Twitter, Facebook, and LinkedIn.
• Have a public email address and check it daily.
• info@example.com, hi@example.com,
company_name@gmail.com.
• The idea here is to look accessible.

15. Customer Support
• I am a tall guy and the strap
on my bag was to short so it
wouldn't sit properly on my
lap on the subway.

16. Praise
• CloudApp made a really cool
UI re-design of their Web
Application.

17. Tools
• CoTweet - A better interface for companies
that run Twitter accounts.
• HootSuite - Will connect to your FaceBook,
Twitter, and other social networking sites.

18. Step Three
• Have your own site on the Internet that is under your
ownership.
• Buy a domain name.
• Get some web hosting.
• It might cost you around $30 a year but it's worth the
$0.10 a day.
• Buy one of those reusable coffee cups for $5 and get
$0.35 off your morning coffee.

19. • When a prospect searches your company on
Google, Bing, etc. your website will be the
first result.
• Even bad reviews will increase your
PageRanking (checkout DecorYourEyes
http://c.myl.be/6M1x).

20. Side Note
• If you are looking for a job buy your name as
a domain name (e.x.
mylesbraithwaite.com) and get email
hosting.
• That way on your CV you will have a
professional email address (e.x.
me@mylesbraithwaite.com instead of
comicbooklover2011@hotmail.com).

21. • Buy your kid's domain name as while and
give it to them on their 18th birthday.

22. • There are a lot of great web hosts out there
(but most of them are bad).
• Good
• NearlyFreeSpeech - if you like to learn.
• Hover - if you just want a website and Email.
• Bad
• GoDaddy (sexist and kills elephants)

24. Beware of Scammers
• To design a simple website like the one I just
showed took me literally twenty minutes (I
spent fifteen of trying to pick the right font).

26. Hiring a Web Designer
1. You will generally enjoy their company.
2. They will not ask to put a link at the bottom of
your page saying "Designed by Me".
3. They will not like you calling them every time
you need to update a page.

27. • If you need help you can email me at
myles@monkeyinyoursoul.com and I can refer
you to someone I trust.

28. Marketing on the
Internet.

29. People don't like
advertising on the
Internet.

30. Google Adwords
• Similar to an auction.
• Can set a Geographical location.
• World
• Canada
• Ontario
• Greater Toronto Area
• Ajax

31. But really people hate
advertising on the
Internet.

32. Give something away
for free.

33. Not a coupon or a
toaster.

34. Your Unique
Knowledge.

35. Do we have anyone in
the audience who has
a skilled trade?

36. Thank You.

37. Email Me
me@myl.be

38. Please Vote on
Monday.