The lessons that will make or break your business in 2016. Mylo Kaye, Head of Digital at Dreamr gives his take on Episode 13 of the den. For more tips follow: www.mylokaye.com and www.dreamr.uk. More about Mylo Kaye. He is the Co-Founder of Dreamr, a digital design & development agency.

1. E P I S O D E 1 3 R E V I E W

2. T H R E E T H I N G S T H A T
W I L L M A K E O R B R E A K
Y O U R B U S I N E S S
M Y L O K A Y E / D R E A M R
L E S S O N S F R O M T H E D E N

3. G E T O U T T H E R E
L E S S O N 1

4. “ I F Y O U H A V E A N I D E A , N O
M A T T E R W H A T I T I S , G E T O U T
T H E R E , N E T W O R K A N D M A K E
Y O U A N D Y O U R I D E A K N O W N T O
T H E W O R L D . T H I S I S T H E O N L Y
W A Y Y O U W I L L G E T N O T I C E D . ”
Lloyd and Tasha initially entered the Den quite
nervous and after calling Peter Jones 'man' in a
comical moment the pair stood up to the pressure
with their coffee based body scrub that targets
skin problems, cellulite, and stretch marks.
Unfortunately they lost Touker Suleyman almost
immediately because he felt their business was
too young.
A frustrated Peter Jones was unconvinced by
Lloyd and Tash's laidback attitude and dropped
out as quick as you can say 'cinnamon latte'. But
as all hope was dwindling Sarah Willingham
made a cheeky yet confident offer of £30,000 but
for almost half the company at 45%, a lot more
than what the 15% stake the couple originally
offered. Speaking with utter excitement on
accepting the offer Lloyd and Tash walked away
with Sarah Willingham on board.

6. Y O U R A T T I T U D E W I L L
M A K E O R B R E A K Y O U R
S U C C E S S
L E S S O N 2

7. “ Y O U R A T T I T U D E C A N M A K E
O R B R E A K Y O U R S U C C E S S .
T H E R E ' S A P O I N T W H E N
C O N F I D E N C E B E C O M E S
A R R O G A N C E A N D I T W I L L D O
Y O U M O R E H A R M T H A N
G O O D . ”
Pete Ancketill, a former osteopath from London,
was next to enter the Den with Glassbusters, a
device to simplify waste disposal for bars and
restaurants. Rather to the point and slightly
arrogant, Pete said he will get investment from
someone else if not the Dragons. He was
seeking a£200,000 investment for just 10% of
the business Peter Jones bluntly questioned
Pete on why he thought the company was worth
£2m despite not making a profit.
The atmosphere took a turn for the worst with
Dragon after Dragon pulling out over personality
issues with stone cold Pete who said he was not
used to presenting. But in a surprise move Nick
Jenkins offered Pete £200,000 for 30% of
Glassbusters, Pete's reply: "We're only on this
planet once" before accepting the offer.

9. H A V E P A S S I O N
L E S S O N 3

10. “ I F Y O U D O N ' T H A V E T H E
P A S S I O N F O R Y O U R P R O D U C T
O R S E R V I C E , N E I T H E R W I L L
Y O U R C U S T O M E R S . Y O U N E E D
T O F I G H T F O R W H A T Y O U
B E L I E V E I N , E V E N I F I T ' S A S
S I M P L E A C O L O U R E D H A R D
B O I L E D E G G . ”
Next up was Rob Shaw from The Crackin’ Egg
Company, accompanied by his sidekick
Pepper, who in case you did get the chance to
see last night's episode is a hen.
Looking for 80,000 for 20% of his company the
rather amused Dragons heard Rob's vision of a
savoury snack food with the very unusual
concept of colour painted hard-boiled eggs.
The eggs, which retail for £1.59 for two, are
painted to increase shelf life but the product
worried Deborah who found a red dye inside of
her lovely white egg. She quickly put it down.
Despite Rob's cool demeanour, the no deal
response from Peter came quickly as coloured
eggs weren't for him. The other Dragons
followed and Rob left without even an offer.

12. I T S N O T A L L A B O U T
M O N E Y
L E S S O N 3

13. “ I T ' S N O T A L L A B O U T M O N E Y .
C O N N E C T I O N S A N D
E X P E R I E N C E A R E W O R T H M O R E
T H A N M O N E Y A N D C A N I N T H E
L O N G T E R M G I V E Y O U R
B U S I N E S S M O R E C H A N C E O F
S U C C E E D I N G T H A N M O N E Y
A L O N E . ”
Spencer Turner from Bournemouth got off to a rocky start.
He immediately felt under pressure and stumbled over his
words. His product, Tegstove, is butane gas stove for
camping enthusiasts which can also charge mobile
devices. Retailing for £149 the product has high potential.
Spencer's pressure seemed to be getting to him though as
he continued to stumble his words in a difficult pitch that
could devastate his chances of investment.
But Peter Jones was intrigued and he asked for a
demonstration; his tech background clearly igniting a spark
in the 21st century stove concept.
Deborah was immediately interested and made Spencer
an offer for £45,000 for 25% of the business, the exact
deal Spencer was offering. Peter matched Deborah's offer,
highlighting his innovation centre in Asia.
Touker Suleyman offered to fly to China with Spencer to
secure a manufacturing deal, which seems to ruffle the
other two interested Dragons who immediately perked up.
Soloman offered £60,000 for 25% of the company in a
shock move. Spencer accepted Peter's offer.

15. LESSONS
“ Y O U R A T T I T U D E C A N M A K E
O R B R E A K Y O U R S U C C E S S .
T H E R E ' S A P O I N T W H E N
C O N F I D E N C E B E C O M E S
A R R O G A N C E A N D I T W I L L D O
Y O U M O R E H A R M T H A N
G O O D . ”
“ I T ' S N O T A L L A B O U T M O N E Y .
C O N N E C T I O N S A N D
E X P E R I E N C E A R E W O R T H M O R E
T H A N M O N E Y A N D C A N I N T H E
L O N G T E R M G I V E Y O U R
B U S I N E S S M O R E C H A N C E O F
S U C C E E D I N G T H A N M O N E Y
A L O N E . ”
“ I F Y O U H A V E A N I D E A , N O
M A T T E R W H A T I T I S , G E T O U T
T H E R E , N E T W O R K A N D M A K E
Y O U A N D Y O U R I D E A K N O W N T O
T H E W O R L D . T H I S I S T H E O N L Y
W A Y Y O U W I L L G E T N O T I C E D . ”

16. CARRY ON THE CONVERSATION
T H I S A R T I C L E W A S W R O T E B Y
M Y L O K A Y E / H E A D O F D I G I T A L
A T D R E A M R .
W W W . D R E A M R . U K W W W . M Y L O K A Y E . C O
M