1. “A man should look as if he has
bought his clothes with intelligence,
put them on with care, and then
forgotten all about them.”
Sir Edwin ‘Hardy’ Amies
Recognised as one of the most elegant and inspirational designers of
all time, Sir Hardy Amies was born in 1909 in West London, and
grew up to become one of the most important post-war names in
British fashion.
His illustrious list of clientele included not only royalty and the aristocracy
but stars of stage & screen too. As well as the Queen, the Astors and
Ronald Reagan, Amies designed for Peter Sellers, Ava Gardner,
Ginger Rogers, Albert Finney, Patrick Macnee and David Hockney,
among many others.
More recent wearers of Amies designs include Jake Gyllenhaal,
John Hurt, Jeremy Irons, Lord & Lady Freddie Windsor,
HRH the Prince & Princess Michael of Kent, Dermot O’Leary,
Rebecca Furguson, Rupert Penry-Jones and Ben Drew.

2. 1946 1947
Hardy Amies opens his couture house at No 14 Savile Row. Amies designs appear on the cover of Vogue for the first time.

3. 1955 1961
Amies is awarded a Royal Warrant as official dressmaker to Amies stages the first ever men’s ready-to-wear catwalk shows, at the
HM Queen Elizabeth II. Ritz Hotel in London.
He would later design for Diana, Princess of Wales. They were also the first catwalk shows to be accompanied by music.

4. 1961 1964
Amies dresses Patrick Macnee for the cult TV show ‘The Avengers’, Amies publishes his ground breaking book ‘The ABC of Men’s Fashion’
as well as Hollywood stars Albert Finney, Tony Randall, and causes a sensation in the fashion world by
Joan Greenwood & Deborah Kerr. dropping the waistband on men’s trousers.

5. 1966 1968
Amies dresses the England World Cup team. Amies designs the entire wardrobe for Stanley Kubrik’s masterpiece
‘2001: A Space Odyssey’.

6. 1972 1974
Amies designs special clothing for the British Olympic squad, Amies is inaugurated into the
the Oxford University Boat Club and the London Stock Exchange. International Best Dressed Hall of Fame.

7. 1977 1989
Amies creates the gown for Queen Elizabeth’s official Silver Jubilee portrait. Hardy Amies recieves a Knighthood.

8. 2009 2010
The Hardy Amies designer archive is opened on Savile Row. The Hardy Amies brand is acquired by Fung Capital.
And so begins one of the most eagerly anticipated re-launches in
UK fashion history, under the award winning direction of
chief designer Clair Malcolm.

9. In the last year alone
Hardy Amies has been
prominently featured
in the following publications,
and enjoyed considerable exposure
through additional,
wide reaching media channels.