1. SERI ALAM PROPERTIES SDN BHD

2. Coastal Highway
(Southern Link Highway)
(Target to be Completed in 2011)
Eastern Dispersal Link
(Target to be Completed in Feb 2012)
Senai-Desaru Expressway
(Opened June 2011)
COASTAL HIGHWAY
(Southern Link Highway)
Proposed East-West Highway
(Planning Stage)
Location Map

3.  Location
Along the Pasir Gudang Highway
18 Mins to JB City/CIQ
10 Mins to Pasir Gudang
15 Mins to North-South Expressway
30 Mins to Senai Airport
25 Mins to Desaru
3,762 acres Size
 Tenure Freehold
 Accessibility
 Immediate Surrounding
Taman Rinting, Taman Megah Ria, Taman Perindustrian
Kota Puteri, Taman Bunga Raya, Taman Flora Heights, Taman Masai
Utama & Sierra Perdana
 Current Population 75,800
 Existing Amenities
Police HQ, Tesco, Commercial centre, Petrol Stations, Christine Resort
& Golf, Amansari Residence Resort, Regency Specialist Hospital,
McDonald’s Drive Thru, Masterskill University, UiTM, UniKL, MRSM,
Malaysia Art School and many others
1st and 2nd Interchange from Pasir Gudang Highway
Quick Facts

4. Drive Time Zone Area (km2) Estimated Total
Population
Density
(person/ km2)
0 to 5 mins 20.57 75,800 3,684
6 to 10 mins 38.77 135,493 3,494
11 to 15 mins 92.59 287,229 3,102
Total 151.93 498,522 3,281
0 to 5 mins
6 to 10 mins
11 to 15 mins
Population Catchments

5. • Bandar Seri Alam known as the “City of Knowledge” is strategically located within
the fastest growth corridor of Iskandar Malaysia. It is the largest fully integrated
urban development with land spanning across 3,762 acres in the Eastern Gate
Development Zone of Iskandar Malaysia
• As one of the main developer in the Eastern part of Iskandar Malaysia, Bandar Seri
Alam is shaping into an administration, commercial, education and sports city that
is set to attract an exciting influx of investments which will commensurately
accentuate Iskandar Malaysia’s economic growth and potential into the
international arena
Developer Seri Alam Properties Sdn Bhd
Year Established 1992
Signature Developments Lakeside Residency, Gardens Residency and many more.....
Area 3,762 acres (15 sq km)
Tenure Freehold
Target Population 160,000
Municipality Majlis Perbandaran Johor Bahru Tengah (MPJBT)
• Come discover Seri Alam’s exciting rapid development and how it can richly reward
you…
Bandar Seri Alam
“City of Knowledge”

6. Japanese School
(5 acres, commenced
operation since 2001)
Asia Metropolitan University
(previously known as Masterskill)
(12 acres, commenced
operation in 2010)
Universiti Kuala
Lumpur
(UniKL)
(60 acres, commenced
operation in 2011)
2
Universiti Teknologi
MARA
(UiTM)
(200 acres, commence
operation Sept 2013)
3
MARA Junior
Science College
(MRSM)
(50 acres, commence
operation by 2011)
Malaysia Art School
(52 acres, commence
operation by 2013)
4
Pegasus International
School (Spore curriculum)
(10.35 acres, commence
operation Jan 2013)
5
Excelsior International
School
(20 acres, commence
operation 2nd Sept 2013)
6
7
As a “City of Knowledge”, Bandar Seri Alam takes
pride in featuring four premier universities, a
Junior College, an Art School, a Japanese School,
Excelsior International School and 6 Secondary
and Primary schools. According to KGV-
International Property Consultant’s report in THE
EDGE MALAYSIA, Bandar Seri Alam is gradually
transforming into an innovative niche education
city
8
1
EPP 4: SMART PARTNERSHIP IN EDUCATION HUB @City of Knowledge, Bandar Seri Alam

7. Township Masterplan

8. UiTM
Malaysia
Art School
UniKL
MRSM
Excelsior International
School
Asia Metropolitan University
(Masterskill)
City of Knowledge –
Institution Land

9. Excelsior International School
Started Operation 2nd Sept 2013

10. RM75m (Est.)
In Phases
400
Investment
Value
Employment
Opportunities
•Offering internationally accredited programs
with Cambridge International Examinations
and International Baccalaureate;
•Campus will also be accredited by global
accreditation bodies such as the Council of
International Schools & the New England
Association of Schools and Colleges.
International
Accreditation for
Schools and
Programmes
•Targeting international students as well as
local students who would otherwise have
opted to study abroad (eg. In Singapore and
elsewhere);
•Academic faculty members will include both
expatriates and Malaysians.
Recruitment of
International
Expatriates &
Students
•20 acres of land has been identified and
agreed with owner to be used for building
the new campus;
•Sufficient area for future expansion for both
academic buildings & staff & students’
hostels;
•Can potentially increase capacity from the
current 1,300 to 3,000 students.
Establishment of
Purpose-Build
New Campus
In progress
Excelsior International School @ City of Knowledge,
Bandar Seri Alam
Case for establishment of EIS:
• Need for a reputable & established
International School in Iskandar Malaysia
that provides Singapore styled curriculum;
• High demand by local & international
students for a Singapore styled
curriculum;
• Establishment of EIS will provide multiple
economic benefits for Johor & provide the
local population with affordable high
quality education.
Target
• Revenue of RM70.8 million 2019/2020;
• Student population of 1,550 within 5
years of establishment.

11. Pegasus International School
Pegasus International School is part of the KinderWorld
Education Group, founded in 1986 in Singapore.
The school opened to its first intake in January 2013, the
campus is being developed in phases; when fully
developed, it will be able to take in 2,500 students and offer
boarding for 300 students.
RM66m (Est.)
In Phases
300
Investment
Value
Employment
Opportunities

12. 100% completed
Started Operation in Jan 2011
Universiti Kuala Lumpur (UniKL)

13. University Kuala Lumpur (UniKL) @ City of Knowledge, Bandar Seri Alam
RM200m
3000
2526 (2020)
Investment
Value
Students
Graduates
• 60 acres @City of Knowledge, Bandar
Seri Alam, Johor
• Specialized in Industrial Process
Instrumentation and Control Engineering
which aims to fulfill human capital needs
of the Iskandar Malaysia
Engineering &
Industrial Logistics
Education
• UniKL campus are equipped with the
latest technologies. The infrastructure is
supported by state-of the-art
equipment, laboratories and workshops.
High Technology IT and multimedia
studios.
• Research activity is focused on
developing new technologies and
products to support our techno-
entrepreneurship ventures with our
researchers, graduates and industrial
partners
Teaching &
Learning Facilities
• The university partners with many other
local and international universities and
research institutions to bring closer
research knowledge into successful
application and commercialization
Local &
International
Collaboration
Description:
• Full MARA initiatives (Government
initiatives)
Target:
• Vision is to become the premier
entrepreneurial technical university in
the country by 2020 through excellence
inresearch, education, training,
entrepreneurship, consultancy and
community services
2009

14. Status :-
SPA signed on 11 August 2009
Nursing – Collaborating with University of Sunderland, UK (Approved 2009)
● MBBS – Twinning with University of Chettinad, India (Approved May 2010)
● Handover of VP on 30 July 2010
● Started Operation in April 2011
Asia Metropolitan University

15. Masterskill University College of Health Sciences
@ City of Knowledge, Bandar Seri Alam
RM50 mil
5000
Investment
Value
Students
• 12.32 acres @ City of Knowledge,
Bandar Seri Alam, Johor.
Medical, Nursing &
Allied Healthcare
Education
• MASTERSKILL offers a comprehensive
range of medical, nursing and allied
health programs at all levels;
• State of art academic and recreational
facilities to facilitate educational
experience and to ensure holistic growth.
Teaching &
Recreational
Facilities
• Sunderland University, UK
• La Trobe University, Australia
International
Collaboration
Description:
• Took over existing Seri Alam
Properties office building and
convert it to their JB Campus
Target:
• Expand and Increase of students
intakes to meet future demands in
medical and healthcare
2009

16. Universiti Teknologi MARA (UiTM)

17. UiTM @City of Knowledge, Bandar Seri Alam
RM300m
4000 (2013)
15,000 (2020)
Investment
Value
Students • 200 acres @City of Knowledge, Bandar
Seri Alam, Johor
International
Education at your
doorstep
• High-tech campus, incorporating
condusive and modern
infrastructure. This new campus will offer
programmes for all the engineering
faculties (Civil, Electrical, Mechanical,
and Chemical), as well as the Faculty of
Business Management.
Teaching &
Learning Facilities
• UiTM has forged linkages with other
universities and professional bodies,
such as the Association of Chartered
Certified Accountants (ACCA), UK,
Chartered Institute of Transport (CIT),
UK Institute of Chartered Secretaries
and Administration (ICSA), UK Institute
of Electrical and Electronics Engineers
(IEEE), USA Institute of Electrical
Engineers (IEE), UK Institute of
Marketing, UK Institute of Administrative
Management, UK Chartered Institute of
Building (CIOB), and many others
around the world
International
Collaboration
Description:
• Full MARA initiatives (Government
initiatives).
Target:
• Expand and increase students intake
to meet future demands.
2009
In
progress

18. 100% completed
Commencement Date : Aug 2008
Completion Date : April 2011
MARA Junior Science College

19. Mara Junior Science College (MRSM)
@City of Knowledge, Bandar Seri Alam
RM120m
1200
Investment
Value
Students
• 50 acres @City of Knowledge, Bandar
Seri Alam, Johor.
International
Education at your
doorstep
• Malaysian National curriculum full
boarding school for 13 – 17 year old
(Form 1 – Form 5)
Teaching &
Learning Facilities
• The School will feature advanced
educational facilities including modern
IT, Science and Multimedia laboratories
and a range of sporting and recreational
amenities.
Recreational
Facilities
Description:
• Full MARA initiatives (Government
initiatives);
• Full boarding school.
Target:
• Be the best MRSM for the nation.
2009

20. Malaysia Art School

21. Malaysia Art School @City of Knowledge, Bandar Seri Alam
RM80m
1000 (2013)
Investment
Value
Students
• 52.88 acres @City of Knowledge, Bandar
Seri Alam, Johor.
International
Education at your
doorstep
• Malaysian National curriculum, full
boarding school from Form 1 – Form 5.
• Fine arts subjects are included like
drama, dancing, music etc.
Teaching &
Learning Facilities
• The School will feature advanced
educational facilities including modern
IT, Science and Multimedia laboratories
and a range of sporting and recreational
amenities and dance studios
Recreational
Facilities
Description:
• 2nd Art School in Malaysia
Target:
• To give more exposure to students
who are creatively inclined plus
academic excellence
2009
In
progress
By 2013

22. Thank You
SERI ALAM PROPERTIES SDN BHD