This document summarizes Change.org Argentina's efforts to engage political candidates with citizen-led petitions on their elections 2019 platform. They launched a website to facilitate this, garnering over 200 petitions signed by nearly 8 million unique users, nearly 9% of eligible voters. They had success engaging candidates through direct outreach and highlighting relevant petitions. This helped acquire over 900 monthly donors over the year, generating $50,000 in revenue to help ensure sustainability.
4. “ Change.org Argentina launched a platform
www.elecciones2019change.org to
engage candidates with citizen led petitions
started on the platform. We wanted to prove
that there is a transition from traditional
formal accountability to new digital forms.
34. How we sold profiles?
Contact the
politician
Twitter and whatsapp
are the most effective
channels to contact
politicians and their
teams. We also travel
to main electoral
districts to have one
on one meetings.
Research the
politician profile
What do they like to talk
about in media and social
networks?, what are their
background? Showing
them petitions from
their constituencies.
Presentation
Data is the key. Show
them the opportunity to
participate. Voters, new
audiences, no trolls or
haters.
Get the first
response
It is easy to manage, it
is free, we give them
support, show an
easy example to
start.