Max Zhumenko

United Arab Emirates United Arab Emirates

Media Research Professional at GfK. Experienced Researcher, Analyst and Strategist

Advertising / Marketing / PR

Passionate about research, innovative in every detail and strategically thinking for the best way towards the future. I’ve been working at GfK since January 2011, consecutively working for the company in Ukraine, Russia and UAE and have a total of 8-years’ experience in public and market research. Currently I‘m heading the return-path-data (RPD) audience measurement project conducted jointly by GfK and Genius Digital for a major Pay-TV operator in Middle East and North Africa region. I’ve delivered the highest quality consultancy for the clients across different markets and industries. My skillset combines a strong level of competency in statistics and Big Data analysis with expe