An overview of some of the key trends shaping the future of mobile commerce.

1. Mobile Shopping:
Trends Shaping
it’s Future

2. Mobile vs Desktop Browsing

3. Mobile: More Important Than
Desktop?

4. Mobile’s Powerful Rise

5. Smartphones: Fueling the Mobile
Trend

6. Tablets: More Fuel for the Fire

7. Mobile: A Tool For Screening
Email?

8. Mobile’s Growing Importance to
Retail

9. Mobile’s Impact on Holiday
Shopping

10. Brands Rethinking the App

11. Engagement is Clearly the Key
Objective

12. 2013 is the new 2016!

13. Key Takeaways
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We are rapidly becoming a world where mobile is a preferred medium for
accessing the web and is playing a vital role in transacting.
Email becoming increasingly ineffective in reaching the mobile consumer
mCommerce picking up steam and poised to continue rapid climb
The key to harnessing the power of mobile will be the ability of marketers
to connect with their customers on mobile devices in a
personalized, relevant and timely manner.
Marketers are waking up and rethinking apps.
Consumers prefer personalized offers. SMS & Push far more effective.
“… if 10% of traffic comes from mobile devices and you don’t have a great
mobile experience you are losing market share to your competitors.” Jeremy
Black, Xtreme Labs (Internet Retailer, November 2013, page 58