nGage Labs has developed a mobile data integration and analytics platform that recognizes individual customers and sends them personalized offers based on their transaction history and preferences. Their platform mines customer data to provide intimate, targeted messages designed for each specific customer to increase engagement. Their on-demand engagement service requires no IT resources or mobile expertise from merchants and is focused on highly personalized 1:1 conversations with best customers through mobile messaging.

1. A new way to engage the
many faces of mobile.

2. Who Are We?
1:1
Engageme
nt
Expert
Most mobile messaging services are batch oriented mass communications distributing
the same offer to all mobile subscribers, not true 1:1 personalized marketing. nGage
Labs has developed the mobile data integration platform that recognizes the individual
customer, mines their data and behavioral history and engages them with a
personalized offer.
Individually
Personaliz
ed
Messages
Using a proprietary mobile-enabled cloud analytics and distribution
platform, nGage Labs uses your customer‟s historical
transactions, propensities, and preferences to provide each mobile
customer an intimate message, designed specifically for engagement.
Complex
Capability
Simplified
We believe that highly targeted and intimate personalized
conversation with your best customers should not be a
resource challenge or execution nightmare. Our
engagement service is offered full service where Merchant
veterans are managing communications on your behalf. No
IT resources or Mobile expertise required.

3. Personalization Makes Us Different
TRANSACTIONS
Past Purchases
Categories
Customer Attributes
Rules
Driven
Offers
PREFERENCE
Opt-In
Demographics
Collaborative
Filtering
Predictive
Analytics
INDIVIDUALIZED
OFFER

4. DISCOVE
RY
ANALYZE
USER
DATA
mCXM
MOBILE
CUSTOMER
ENGAGEME
NT
PERSONALI
ZE
OPTIMIZE
DELIVERY
Real-Time Analytics
Acquisition Management
Get the pulse on your mobile programs with
powerful, flexible and interactive analysis
dashboards and reports – all in real-time
Discover the ROI of your acquisition campaigns and
measure each users’ value by source
Funnel Management
Motivate more prospects to conversion with realtime, retroactive funnel analysis
User Segmentation
Targeted/Personalized Messaging
Connect with users in-app, on site and via SMS with
the right message at the right time
Push Notifications
Dynamically create and test user segments to
optimize your mobile programs and offer conversion
Re-engage your app users with push notifications
that alert them to sales, new arrivals or just bring
them back
Engagement Analysis
A/B and MVT Testing
Track where your users are spending time in the app
or on your mobile website to drive more usage
Drive impactful marketing for your custom user
segments with testing rigor to drive better
engagement
Lifetime Value Tracking
Behavioral and Location Targeting
Move beyond downloads, visits to site and revenue
to gauge real user value
User behavioral and location info to spot developing
user trends and guide marketing

5. Ideas for Driving Engagement
HOLIDAY
OFFERS
IN-STORE
EVENTS
BIRTHDAY or
ANNIVERSARY
REPLENISH
REMINDERS
COUPONS
CLEARANCE
OVERSTOCK
ITEMS
ECARDS
FLASH
SALES
PRODUCT
LAUNCHES

6. MOBILE: A POWERFUL
ENGAGEMENT TOOL

7. Why Mobile?
• Mobile engaged consumers are an Energized Customer
Base, and increased engagement translates to increased sales.
• It is an always on person, On-Demand Engagement
Medium, allowing instant reach to your most loyal
audience, wherever they are.
• Highly effective medium: 95% of SMS opened within minutes.
• Demonstrated Conversion Rate of 4 – 6%.
• Directly and Instantly Measurable.
• Complimentary, non-disruptive, and Highly Intimate Connection.

8. Characteristics of Mobile Customers
Want their favorite brands
to get in touch with them.
Are self-selected and want to
be part of a small exclusive
club.
Want more immediate/intimate
communications about your
products.
Many people actually want their
favorite brands to get in touch
with them when the brand has
something relevant to offer.
Give a little. Get a lot. It‟s
common knowledge that people
won‟t give their information away
for free.
They will feel special that you care
enough to have immediate and
intimate messages just for them.
They are however, often willing
to do so when they feel they‟re
getting something of value in
return.
Asking people to sign up for your
messages is an invitation for
exclusivity.

9. TRUTH
BRUTAL
Your Best Customers Want Deals

10. The Science of Mobile Engagement

11. The Art of Mobile Engagement

12. Mobile: Relevant at Every Stage of the
Purchase Funnel

13. ENGAGEMENT SOLUTIONS
PORTFOLIO

14. Mobile Engagement Solutions

15. nGaged Shopper

16. nGaged Guest

17. nGaged eShopper

18. nGaged Fan

19. nGaged Student

20. Benefits of On-Demand
Engagement
Improved
Merchandis
e
Margins
Maximize your merchandise by allowing you to instantly
accelerate sales of high margin items or move distressed
and overstocked merchandize.
Incremental
Accelerate
d
Sales
Energize your eCommerce site on slow days by driving
traffic
virtually on-demand. Alert your customers to time-sensitive
like one-day promos, clearances, special buys, or events.
Increased
Brand
Loyalty
Adding intimate, individually personalized targeted
messaging to
customer communications is an extremely effective way to
increase affinity towards your brand.
Fully
Instantly
Trackable
Trackable redemptions through your eCommerce
order management system.
ResourceLite
Service
No additional staff or resources required AND no
software to
buy or lease.

21. Mobile Site/App Testing, Targeting &
Optimization
Optimizing your mobile customer experiences, or mCXM, is a data-driven process that fuels conversions and
revenue. Speed and relevance are everything to the mobile user and our process optimizes both. By
identifying who your customers are and understanding their behavior, we will develop a testing & optimization
plan built off a foundation of analytics, a/b or multivariate testing and site performance testing. We‟ll then
work to optimize and evolve your site via ongoing targeting and optimization . The results will deliver
increased speed, relevance to every customer through highly targeted content interactions.
Solution Deliverables:
•
•
•
•
•
•
•
•
Site load and performance testing
Content and functional experience testing
Analytics review and score-carding
A/B and Multivariate Testing (MVT)
Testing & Targeting Plan
Content Optimization
Testing Quickly then Rinse and Repeat
Non JavaScript based process which does not impede site performance

22. Data Visualization Services
(dashboards, scorecards, custom)
Understanding your brand‟s performance in mobile, social, eComm, mComm and WWW is getting more
complex with reporting tools that are increasingly siloed to address one or a few of these channels.
Capturing key performance metrics (KPIs) in scorecards, dashboards and custom brand centric data
visualizations are a way to keep your teams focused on performance objectives and aligned around metrics
critical to their success. Our team works to design customer dashboards built around the metrics that matter
most to your business and then we‟ll bring this data to life in browser accessible techniques that make it
simple to get your arms around a sea of big data.
Solution Deliverables:
•
•
•
•
•
•
•
On-Site Discovery meeting with your team to understand
your data and how it‟s being used today
Findings and Recommendations on KPIs to be integrated
into visualizations
Design conception, KPI recommendations, initial UI comp
and then on-site final review with client
API level integration and hosting of data in secured, cloud
based environment.
On going support
Periodic / regular metric reviews.
Designed in a modular, scalable fashion so that features can
be dynamically added to dashboards in subsequent phases
of project.

23. Mobile Program Acquisition –
SMS, Site, App
Whether you have an established program or are just starting to get your feet wet in mobile, the importance
of driving acquisition is typically a top strategic priority. But, it‟s never quite as easy as dangling another
discount offer to induce signup. Our campaign services experts have vast experience in driving successful
acquisition initiatives for some of the world‟s leading brands and we take the difficulty out of acquisition for
the established or new to mobile marketer.
Solution Deliverables:
•
•
•
•
•
•
Identification of value proposition of joining your mobile
programs
Program benefits & rewards identification
Recommendations to enhance acquisition programs
Campaign/Channel integration recommendations
Goal Setting and Program Measurement
Quarterly client performance review and strategy / planning
meetings

24. Mobile Enablement of Loyalty Programs
Loyalty programs have captured consumer interest for
generations, especially in the travel industry. These programs have found
their ways into almost every retailer in some way, shape, or form. But
increasingly, consumers are expecting your loyalty programs to be mobile so
that they can dispose of cards they no longer wish to carry.
Whether you are looking to revamp your existing program or begin a new
way to recognize your very best customers it is vital that these programs be
front and center for the consumer‟s mobile experience; and not in a
standalone way at all. Done correctly, your loyalty program is part of a
seamless customer experience and our mobile loyalty experts assess and
offer a practical plan for helping you achieve this.
Solution Deliverables:
•
•
•
•
•
•
•
Analysis of existing loyalty programs and initial recommendations
Recommendation on offer strategy for your best customers to drive incremental
revenue and / or visits
Recommendation on offer strategy to encourage „advancing to the next tier‟ of the
program
Analysis of options for creating mobile loyalty program and initial costing for each
option
Program performance measurement plan.
Final program recommendation meeting to present Mobile Loyalty Program.
Ongoing assessment of loyalty program to drive maximum enrollment and
performance.

25. Customer Engagement Execution
Resources are limited these days in any marketing organization and expertise in mobile is even more scarce.
Our team includes experts who have managed campaigns for some of the biggest retail brands on the planet
and know the challenges of organizing around a campaign calendar. More importantly, they are obsessive
In their focus on success metrics and can drive results which really move the needle for your mobile efforts.
Solution Deliverables:
•
•
•
•
•
•
Identification of Program Objectives and Success Criteria
Review of current Campaign Cadence and Media Plan
Program Recommendations to drive engagement
Campaign Testing, Enhancement and Optimization (offer, segment, timing, etc)
Program Scorecards and Reporting
An extension of your in-house team

26. SUMMARY & NEXT STEPS

27. Why nGage Labs?
On-Demand
Interactions
We Know
Mobile is Not
Email
Our own proprietary cloud-enabled platform enables us to
send your highly personalized mobile messages within
minutes.
Most mobile messaging providers still treat mobile just like
any other channel and are unable to harness the power of
truly
spontaneous and intimate communications.
We‟re Marketers
Our On-Demand Interactions are serviced by a staff of
Merchant experts who understanding targeted messaging.
We‟re Quants
We know higher response rates are dependent upon
individual personalization. With our analytics engine, we
create infinite combinations of “unique offer to unique
individual”.
No additional staff or resources required and no software to
buy
or lease. All you have to do is send us the desired offer and
we do
the rest. You sit back and watch the incremental orders flow
into
Experience for your self the incremental sales when utilizing
your ecommerce site.
On-Demand Interactions with your best customers.
Turnkey Service
No Cost
No Obligation
Pilot