Nicholas Montemaggi, Digital Press Officer at Apt Servizi Emilia Romagna, presentation during the TBEX12 Girona Conference about the BlogVille Emilia Romagna project.

1. Partnership with Bloggers:
from blogtrips to #blogville Emilia-Romagna
Nicholas Montemaggi – Digital Press Officer APT Servizi Emilia-Romagna

4. 1. Why bloggers?

5. Blogtrip #DeliciousEmRom

6. Blogtrip #DeliciousEmRom

8. To get the most out of the destination
why don’t we…

9. Trust the bloggers!

10. 2. Approval to proceed

11. Partnership with bloggers

12. #blogville Emilia Romagna

13. 3. Results

14. Covered themes

15. Press/Media coverage
Newspapers Radio
Foreign
TV Magazines press

16. Long tail effect

17. ROI for #blogville
ROI formula: Traveldudes & Velvet Escape

18. Nicholas Montemaggi
Digital Press Officer APT Servizi Emilia-Romagna
Project Manager BlogVille Emilia-Romagna
Contacts Web
n.montemaggi@aptservizi.com www.blogville-emiliaromagna.com
www.facebook.com/BlogVilleEmiliaRomagna www.emiliaromagnaturismo.com
www.twitter.com/BlogVilleEmRom www.aptservizi.com