The first conference panel discussing Facebook Games, at the very beginning of the rise of Zynga, Social Gaming, Network, and social games.

1. Facebook
and the new
web of
Social
Gaming

2. Facebook and the new web
of Social Gaming
• Nabeel Hyatt, Conduit Labs
• Mark Pincus, Zynga Games
• TJ Murphy, Social Gaming Network

3. How does Social Gaming
compare?
1,500 1,350
Daily Active Users
1,125
750 600 600
400
375
0
in thousands Blake C. SGN Zynga Scrabulous
(Vampires) (Warbook) (Texas Hold’Em)

4. How does Social Gaming
compare?
1,500
Last 7 Days Active Users
1,350
Daily Active Users
1,125
750 600 600
488
400
375
0
in thousands Blake C. SGN Zynga Scrabulous Second Life
(Vampires) (Warbook) (Texas Hold’Em)

5. What’s the big deal about
Social Gaming?
in millions
68
70.0
52.5
# of users
31
35.0
17.5 7
0
Xbox Live Facebook MySpace
• It’s an open portal opportunity
• Larger than hardcore, deeper than casual
• The social graph: real people who actually
know each other
• Implicit & explicit virality
stats from Compete.com & Microsoft

6. How big can a game get?
• Warbook: 800k installs, 70k DAU

7. Building a good Facebook
game
• Make friends part of
the game mechanic.
Virality relies on users
telling their friends
about your game.
• It’s a web app, not a game release.
Release early and often. Iterate quickly
based on user feedback.
• Be Simple. People aren't looking for
WoW in the browser. They are looking
to waste time, not spend time.

8. Still a growth opportunity?
 New - Oregon Trail
• Viral growth
• No repeat model
 New - Triumph
• Network/ad growth
• Strong repeat model
 Existing - Scramble
• New growth for “mature”
or existing properties
• Viral tuning

9. Any money there?
• Existing casual game d/l model
• Users: 100k
• 1-2% purchase @ $8/download
• Total revenue: $8-16k
• Social network economics
Base case
• Users: 100k
• Daily active usage: 15%
• Daily active users: 15k
• Page views per user: 20 PVs
• Page views per day: 300k PVs/day or 9m PVs/mo
• CPM: $1.00
• Revenue = $9k/mo
• Hit games: $30-100k/mo or $1-3k/day

10. Go forth and make games.
for a copy of this, email me at
nabeel@conduitlabs.com