1. SAMBHAV

2. Background
• began on 8th October 2010,
with an objective of co
• Initial limited to one hour
daily now reached 12 hours
• Programs focused on:
– Rights and Discrimination
– Health and Sanitation
– Livelihoods
– Adolescents
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps

3. Introduction
• Radio Dhadkan covering a population of
180,000 (Shivpuri urban and 60 Villages of
Shivpuri block in Shivpuri District) with the
following objectives:
– self-sustainability of the radio station
through revenue generation and
increased social ownership
– safe health seeking behaviors, community
dialogue over range of issues (like flagship
schemes, entitlement etc) specially
involving excluded communities
– impact documentation (using various
knowledge management tools) and wide
sharing of results with range of
stakeholders
– engagement of adolescents and young
population in development and
adolescent-friendly programs
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps

4. Staff Status
• Baby Raja Bundela-- Station Manager
• Dheeraj Prasad-- marketing officer
• Santosh Sharma-- Supervisor
• Rekha Sharma- Reporter
• Ramshri Chandel- Reporter
• Sirnaam Chandel- Reporter
• Kalyan Singh- Reporter
• Ramvati Adivasi- Reporter
• Champa Bai- Reporter
• Kshama Pandey- Typist
• Lakhan Dhakad- Accountant
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps

5. Production-Progress
• Programs developed based
on thematic areas
• Production process is both
field as well as studio based.
• Staff trained by external
agencies on handling
technical instruments and
software
• Program development
includes direct participation
of the community.
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps

6. Production-Progress
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps

7. Production-Progress
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps

8. Glimpses

9. Production-Milestones
• Radio programmes are now available in local
languages and covers diverse subjects of interest
of different group of people. Women, Girls,
Sahariyas and school children are on high agenda
of the radio, hence most programs are designed
keeping their interest and need in mind.
• A good skilled CR team is available and they not
only manage the CR station, but also do lot of
outdoor contacts for revenue generation.
• Community members participate in the program
making and improving through their feedback.
• Community members participate in the program
making and improving through their feedback.
• During the adverse time of ‘limited broadcasting’
the station reached out to catchment population
on regular basis through narrow casting.
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps

10. Production-Challenges
• Non-functional hardware and
euqipments supplied.
• Quality maintenance of CR
station hardware and
equipment
• Reach up-to the most
marginalized families
• Availability of quality radio sets
with the marginalized families
• Lack of structured community
feedback on programme
quality
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps

11. Dissemination- Progress
• Initial broadcating of one hour, now
increased to 12 hours.
• Broadcast done on the basis of the
fixed point chart.
• The listenership is on increase. 100
radio sets, supplied by UNICEF,
have been distributed in the
community which is greatly helping
in assured group listenieng.
• Drishti (technical support agency)
has improved this capacity and this
should be part of their assignment.
• 100 Average phone-in calls
everyday
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps

12. Dissemination- Progress
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps

13. Letter Issued by the Collector Shivpuri

15. Dissemination- Milestone
• Local promotional events such as
Lokraag have greatly contributed to
the popularity of the radio station.
• Coverage area which was limited to 1
kilometer due to malfunction
transmitter has increased to 15
kilometers, greatly improving the
catchment area of the radio station.
• Music from the new genre has
improved the listenership of the radio
station.
• District collector views radio station as
major source of information
dissemination and has instructed line
departments to network and make
best use of the radio station
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps

16. Dissemination- Challenges
• Poor transmitter quality highly
affected the branding and
credibility of the radio station.
• Non-availability of radio sets
• Day-long working hours of
women/ men in Saharia
• Up keeping with entertainment
needs in the absence of film
songs such as All India Radio
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps

17. Sustainability -Plans
• Contacting 15-20 local business
owners on daily basis
• 15 tele-marketing phone calls
every day
• Using events and special days
for financial boost through
greeting messages
• Recording and CD burning
facility provided at the radio
station.
• Organizing infotainment events
for better market positioning
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps

18. Sustainability -Progress
• Tie-up with Sesame Workshops
for broadcasting Galli Galli Sim
Sim episodes.
• Tie up with PSI for Public Service
Announcements on HIV/AIDS
• Tie-up with FINISH Society for
dissemination of information on
sanitation.
• Trainings on financial
sustainability by group M
• Local revenue generation
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps

19. Sustainability -Progress
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps
CATEGORIES of
SOURCES of
REVENUE
UNIT PRICE
ADVERTISEMENTS Rs.1.5 per second
Rs.30 for 20 Seconds- Per Broadcast
Rs.15 each for additional 10 seconds
SPONSORED
PROGRAM
Rs.200 ( 15 Minute Program)- Per Broadcast
Rs.500 (30 Minute Program) – Per Broadcast
Production Cost: Rs.500
ANNOUNCEMENTS Rs.50 per message for 15 seconds at Studio
Rs.100 per message for 15 seconds at sight
Production Services Rs.2 per second
Minimum Production Duration- 3 Minutes
Production Cost: Rs.500
MEMBERSHIP Rs.50 for individual
Rs.500 for group

20. dz
a
izfr"Bku @laLFkk dk uke fnukad ls fnukad
rd
le; jkf’k
1- lq’khy eksaVsljh Ldwy 5 vxLr ls 5 flrEcj 55 lsdsUM 800 :-
2- lq’khy eksaVsljh Ldwy 15 flrEcj ls 30
flrEcj
35 lsdsUM 500 :-
3- vesfjdu bafZXy’k dksfpax
bULVhV;wV
1 vDVwcj ls 30
vDVwcj
46 lsdsUM 800 :-
4- fQfu’k flrEcj----------------
---------
1 fefuV 20
lsdsUM
5000 :-
5- vxzoky n lqij LVksj uoEcj 55 lsdsUM 500 :-
6- xqIrk VkbYl fnlEcj 59 lsdsUM 1000 :-
7- ine laHko vkbZ gkWLihVy fnlEcj 55 lsdsUM 1000 :-
8- Vh-Ogh-,l- ,tsUlh tuojh 43 lsdsUM 1000 :-
9- dq’kokg bysDVhdYl Qjojh 45 lsdsUM 1000 :-
10
-
lkMh isysl tuojh 37 lsdsUM 1200 :- M;w
11
-
,l-ih-,l- Ldwy ekpZ 59 lsdsUM 8700 :-
12
-
lqeu csdjh ekpZ 52 lsdsUM 1000 :-
13
-
lgxy VsUV gkml vizSy 32 lsdsUM 600
14
-
,drk gk;j lsdsUMjh Ldwy Qjojh 53 lsdsUM 1500 :-
15
-
vkn”kZ dksfpax vizSy 36 lsdsUM 1200:
16
-
lek/kku dksfpax vizSy 42 lsdsUM 1200:
17
-
uSdks n~okjk ekpZ 2012 ls
ekpZ 1013 rd
40 lsdsUM 12000 :

21. Sustainability -Content
• Content cross sharing through
EDAA ( Ek Duniya Anek Awaaz)
Platform
• Promoting local artists
• Using open source content
• Setting up MP CR Consortium for
content sharing and revenue
generation
• Building content and material
library for content generation.
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps

22. Sustainability -Technical
• Dhrishti helping team on
technical hook-ups
• In house training of staff on
general error rectification
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps

23. Sustainability -Key Findings
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps

24. Training Needs
• Using effects and plug-ins
• Using digital mixer
• Voice modulation training
• Theatrical training for radio
jockeys
• Hardware/Software
troubleshooting
• Phone in
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps

25. Future Plans
• Focus on financial self
sustainability
• Improvement in programming
and content quality
• Promoting local folk music
• Internet radio through GRINS
• Enumeration of village
volunteers from the tribes and
technical training so that they
effectively engage tribes people
through listener groups.
• Monthly report using the MIS and
the report will be mainly used to
review the effectiveness of
reach, quality of content and
satisfaction of listeners.
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps

26. Future Plans- Revenue Generation
Navigation Panel
1.Background
2.Production
1.Progress
2.Milestone
3.Challenges
3.Dissemination
1.Progress
2.Milestones
•Challenges
1.Sustainability
1.Plans
2.Progress
3.Content
4.Technical
5.Key Findings
2.Next Steps
ACTIVITY YEAR
2012 mid 2012 end
Programme
development
2.5 Hrs 4 Hrs
Broadcasting
Hours
12 Hrs 12 Hrs
Target for revenue
generation
6000 P.M. 10000 P.M.