1. Market Strat
Team Romulus
f i n a l p r e s e n t a t i o n

2. SONITE Products
ROLL
ROCK Explorers
Professionals
ROXY
High Earners

3. PERIOD 1
SPI Advertising Budgets
PRODUCTION

4. Period 2 SPI
Production
ROC ROL
K L
Units 30 12
Sold
Production 25 10
Plan
Production 30 12
Beginning 0 0
Inventory
Ending 0 0
Inventory
Competitive Research:
Commercial Team

5. Period 3
**
**

6. Period 4
•Advertising Budget
• Target Advertising
•Production

7. Period 5

8. Period 6
SPI Revenues

9. Period 7

10. Period 8
SPI Revenue

12. Takeaways:
•Develop specific product characteristics based on R&D
• Determine target segment before product development
•Advertising budget should initially be much larger