During the 2016 NADO Annual Training Conference, Nicole Griensewic Mickelson shared a presentation about working with local media to share critical messages.
3. On February 3, 2016, at 2:29 AM, an
explosion occurred in the 10 block ofWest
Main Street in Madelia, MN. One of the
property owners, living in an upstairs
apartment in a building near the blast,
reported being thrown out of his bed
from the initial explosion.
5. US HWY 169 Flood Mitigation Project
The Free Press
GIPHY.com
6. 8 Fire Departments
100 Firefighters
35-40 Impacted Workers
8 Private Sector Businesses Destroyed
106 combined years of service
$3,000,000 in combined sales volume
$400,000 - $1,300,000 lost in wages & benefits
11. Key Takeaways
Consistency in messaging
Identify your spokesperson
Plan a transition for roles
Provide the same information to all media outlets
Remember:You control the story – not the media
In the hours following the fire, Region Nine partnered with the City of Madelia and the Madelia Chamber of Commerce
Region Nine held weekly meetings with the local media to keep them informed of the needs and progress in Madelia. This was a great relationship builder for our organization and the community of Madelia.
The City of Madelia is served by one local newspaper.
E-mail updates began on February 4th and continued until April 13th
Recipients were both at the local and state level
Media outlets requested to be added to the updates
These email updates served as the Joint Information Center (JIC) for updates regarding the fire
Region Nine played a vital role for the city as their public information officer
