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Managing Media Relations: After Disaster Strikes
- 1. Managing Media Relations: After Disaster Strikes
- 2. Madelia
- 3. On February 3, 2016, at 2:29 AM, an explosion occurred in the 10 block ofWest Main Street in Madelia, MN. One of the property owners, living in an upstairs apartment in a building near the blast, reported being thrown out of his bed from the initial explosion.
- 5. US HWY 169 Flood Mitigation Project The Free Press GIPHY.com
- 6. 8 Fire Departments 100 Firefighters 35-40 Impacted Workers 8 Private Sector Businesses Destroyed 106 combined years of service $3,000,000 in combined sales volume $400,000 - $1,300,000 lost in wages & benefits
- 7. THE CALL FOR HELP
- 8. WCCO Press Conference Featuring Minnesota’s Governor and Community Leaders
- 9. 7 Television Interviews – State and Local 6 Radio Interviews
- 10. Designed and distributed weekly updates to area partners and media (171 recipients per week)
- 11. Key Takeaways Consistency in messaging Identify your spokesperson Plan a transition for roles Provide the same information to all media outlets Remember:You control the story – not the media
- 12. Coordinated Visits of State Officials to Madelia
- 13. WCCO U.S. Senator Klobuchar Visits Madelia
- 14. Held a panel discussion and brought area leaders to the room
- 15. Nicole Griensewic Mickelson, Executive Director nicole@rndc.org
Notas del editor
- In the hours following the fire, Region Nine partnered with the City of Madelia and the Madelia Chamber of Commerce
- Region Nine held weekly meetings with the local media to keep them informed of the needs and progress in Madelia. This was a great relationship builder for our organization and the community of Madelia. The City of Madelia is served by one local newspaper.
- E-mail updates began on February 4th and continued until April 13th Recipients were both at the local and state level Media outlets requested to be added to the updates These email updates served as the Joint Information Center (JIC) for updates regarding the fire Region Nine played a vital role for the city as their public information officer
- USDA Rural Development and area legislators,