A simple guide for brands to NOT get lost in the over-crowded media landscape.

1. Brand Engagement
Nadia Roosyadi © 2009

2. What’s this?

3. A visual map of
current web trends

4. The marketing is shifting

5. THE MEDIA LANDSCAPE IS SHIFTING

6. Social Media Blackberry iTunes

7. Mass media to MY MEDIA

8. THE CONSUMER IS ALSO SHIFTING

9. They become more savvy

10. They have too many options

11. They are in control

12. Consumer approaches marketing
= opportunities for brands

13. A brand is our personal reflection of an experience influenced
by our anticipation. (Helge Tennø)

14. Brand Value = Strongest Weapon

15. Moving from channels to arenas
law enforcer participant

16. Marketing becomes
THE PRODUCT

17. Marketing becomes
THE PRODUCT
Marketing turns into the
experience surrounding
the product – in some instance,
the experience people
connect to and build
relationship with

18. Attention = old currency
CREATING NEW CURRENCY

19. Value
Time
Direct Relationship
CREATING NEW CURRENCY

20. Interruptive and Disruptive
Engaging and Empowering
Organic and Lasting

21. Thank You