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Naeem Zafar
Naeem Zafar

The document outlines a 7-step process for starting a successful scalable business: 1) having personal clarity on why you want to start a business, 2) identifying a big unmet need, 3) conducting market research to validate assumptions about the market size, 4) discovering who needs your product or service more through customer discovery, 5) creating a differentiated positioning, 6) defining a scalable business model, and 7) inspiring the right team. It emphasizes the importance of doing thorough market research and customer discovery to validate assumptions before starting a company.

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7 Steps to a Successful Startup Lessons from Silicon Valley Naeem Zafar Haas B School at University of California Berkeley Twitter: @naeem All rights reserved © Naeem Zafar Startup Workshop www.Startup-Advisor.com
Personal Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All rights reserved © Naeem Zafar Startup Workshop
Entrepreneurship ,[object Object],Startup Workshop All rights reserved © Naeem Zafar
Types of Businesses ,[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Startup vs. Large Business Startup Workshop All rights reserved © Naeem Zafar search execute ,[object Object],[object Object],[object Object],[object Object]
7-Step Process: Starting Scalable Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Steps for Starting Up ,[object Object],[object Object],www.startup-advisor.com All rights reserved © Naeem Zafar Find team Market research Write Biz Plan Create Investor Materials
1: Personal Clarity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar Have clarity on why you want to be an entrepreneur!
Make up of an Entrepreneur ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
2: Identify Big Opportunity ,[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Sizing the Opportunity ,[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Size The Opportunity ,[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
3: Market Research to Validate Assumptions ,[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Free Sizing Data ,[object Object],Startup Workshop All rights reserved © Naeem Zafar
Public Data ,[object Object],Startup Workshop All rights reserved © Naeem Zafar
Conducting Market Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
4: Who Needs Me More? Market Segmentation ,[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Linked In Search Startup Workshop All rights reserved © Naeem Zafar
Results Startup Workshop All rights reserved © Naeem Zafar
Write & Ask Startup Workshop All rights reserved © Naeem Zafar
Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Startup Workshop All rights reserved © Naeem Zafar
Google Adwords Startup Workshop All rights reserved © Naeem Zafar
Analytics Startup Workshop All rights reserved © Naeem Zafar
Target Market 5/15/2009 all rights reserved Concordia Ventures LLC ,[object Object],[object Object]
Customer Discovery Method ,[object Object],[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Doing Online Research ,[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar Drive traffic to landing page Landing Page Survey Online Collect contact www.constantContact.com www.aweber.com Sites.Google.com Tell them Value Prop & Link to take survey ,[object Object],[object Object],[object Object]
5:Creating Differentiated Positioning ,[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
How Will You Appear Different to Your Customers Startup Workshop All rights reserved © Naeem Zafar
6: Business Model ,[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Good Business Model Startup Workshop All rights reserved © Naeem Zafar $0.50 $4.00
Business Model Drives Clarity Your Company Licensing fee User Customer $3 $2 $9 Google Ad
7: Why us: The Team ,[object Object],[object Object],[object Object],www.startup-advisor.com All rights reserved © Naeem Zafar
What Makes a Good Team? ,[object Object],[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Team ,[object Object],[object Object],[object Object],[object Object],[object Object],www.startup-advisor.com All rights reserved © Naeem Zafar
Co-founder vs. Employees ,[object Object],[object Object],[object Object],[object Object],www.startup-advisor.com All rights reserved © Naeem Zafar
Summary: Essential Homework Startup Workshop All rights reserved © Naeem Zafar Many ideas Good ideas Unmet need Differentiated Positioning Market size Scalable Biz Model Why us & why now
www.startup-advisor.com All rights reserved © Naeem Zafar www.FiveMountainPress.com
Startup Bootcamp I Learn all you need to get started in one day! Dallas Chicago Seattle Los Angeles San Francisco Entrepreneurship All rights reserved © Naeem Zafar
1-Day Startup Bootcamp Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship All rights reserved © Naeem Zafar
Advanced Startup Bootcamp Learn all you need to raise money & finding customers in one day! Entrepreneurship All rights reserved © Naeem Zafar
1-Day Advanced Bootcamp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship All rights reserved © Naeem Zafar
7 Steps to a Successful Startup Signup & download this book for free All rights reserved © Naeem Zafar Startup Workshop www.Startup-Advisor.com

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  • 1. 7 Steps to a Successful Startup Lessons from Silicon Valley Naeem Zafar Haas B School at University of California Berkeley Twitter: @naeem All rights reserved © Naeem Zafar Startup Workshop www.Startup-Advisor.com
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  • 38. Summary: Essential Homework Startup Workshop All rights reserved © Naeem Zafar Many ideas Good ideas Unmet need Differentiated Positioning Market size Scalable Biz Model Why us & why now
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