The document discusses compensation design for startups. It provides guidelines for determining compensation packages to attract talent like advisors, VPs, and co-founders. It also discusses common equity distribution models and how dilution works as a startup raises multiple rounds of funding. Key mistakes around equity distribution and compensation are also highlighted.
1. Startup Compensation Demystification & Enlightenment It is not all about money Naeem Zafar Berkeley-Haas Business School CEO Bitzer Mobile Twitter: @naeem www.NaeemZafar.com